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National Restaurant Association - Vice President, Communications and Media Relations

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Vice President, Communications and Media Relations Communications

Summary of Position:
 
The role of Vice President, Communications and Media Relations is responsible for developing and overseeing the efforts to increase and enhance the restaurant industry image.  The position will collaborate with the SVP of Public Affairs on developing a communications strategy that will help further the overall organization strategy.  Execution of the agreed upon strategy and goals of this department are the responsibility of the VP, Communications and Media Relations.  The person in this role will build robust and collaborative internal and external relationships to achieve Association’s public relations priorities.  They will also manage the day to day duties of the media relations team.  
 
Principle Duties:
Works as part of Communications team to accomplish Association goals.
Assists SVP, Public Affairs to accomplish departmental goals.
Supports all internal team members and departments following the Association mission and values while promoting Association culture.
Manages media relations department staff to develop and implement Association goals and objectives related to communications-related priorities.
Creates and leads industry image-promotion activities and develops and maintains the Association’s image and identity through coordinated messaging.
Helps develop and coordinate communications strategies to reach and inform critical audiences. 
Manages communication flow to members and state restaurant associations to  ensure the continuance of a strong working relationship among these critical audiences.
Executes and delivers industry and Association messaging and communications to critical audiences around Association’s priorities.
Works with head of editorial department to coordinate promotion of Association priorities and events for the editorial calendar.  
Directs activities of external agencies and consultants that develop and implement communication strategies and information programs on behalf of the Association.
Ensures digital, social and earned media efforts and goals are fully integrated
Other duties as assigned.
 
Secondary Duties:
Works on special projects and other duties as required helping to promote department’s success.
 
Position Specifications:
Essential Use of Following Tools: 
Computer & Printer
 
Essential Training/Certifications: 
BA or BS college degree required in journalism or communication preferred or   relevant work experience.
10 years’ experience in communications, including managerial experience.
Job-related experience: Significant knowledge and background in journalism/public relations, public affairs, editorial, publications, media relations, events, campaigns and writing.
 
1. Essential Skills/Knowledge: 
Strong writing skills
Ability to communicate clearly and concisely
Computer literate (Excellent knowledge of Excel, Word, Outlook and PowerPoint applications)
Ability to use social media listening software
Ability to learn other computer software programs, and enter and maintain accurate data/information
Strong strategic vision in areas of business and communications
Deep functional experience in all areas of communication
Basic knowledge of office equipment such as fax and telephone
Ability to maintain confidentiality of work records
Strong organizational skills
Problem-solving skills
Time management skills
Strong interpersonal and diplomacy skills 
Ability to work as part of a team and to work independently
Considerable people management skills; capable of acting as leader, advisor, mentor, and coach
Demonstrative abilities in collaborative team building and consensus
Exceptional analytical and critical thinking skills
Significant business and stakeholder relationship building experience
Broad fundamental understanding of the restaurant industry/business environment
Responsiveness to change and leads as a change agent
Significant communication skills in written and verbal formats; showcases clear and concise manner
Ability to persuasively communicate complex concepts and programs at the highest levels of business 
Ability to work as part of a team and to work independently; a self initiator, versatile and assumes risk with responsibility
 
4.   Essential Mental Requirements:
Analyzes and evaluates information; assimilates and understands incoming information and uses cognitive skills to determine direction independently.
Composes and develops written analysis and instruction and responds to written requests for information.
Composes and develops verbal analysis and instructions and verbally responds, answers, and/or directs information requests in person on a variety of topics.
Travels independently to local and distant sites.
Functions well under pressure maintaining composure and professionalism.  
Adapts to shifting priorities, able to cope with a fast-paced work environment; perseveres with tenacity
Must be able to work as an integral part of the Communications Team
Must be able to manage multiple projects with minimal supervision 
Must be able to understand the importance of the position for the success of the business
Ability to accept changes, be flexible and resilient
Be on time and with a minimal amount of absence
Must be able to work as an integral part of the senior management team of the organization
Must be able to make complex decisions for tough problems
Must be able to manage multiple projects; separating mission critical from the non-strategic; with minimal supervision 
Must be fearless in tackling issues and challenges as they arise; doesn’t avoid confrontation 
Ability to focus on directing appropriate action and outcomes
Must be able to act with honor, character and integrity
 

 

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