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National Restaurant Association - Marketing Executives (MEG)

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Marketing Executives (MEG)


San Diego

Westin Gaslamp 

  Oct. 28-29

In conjunction with the Restaurant Innovation Summit
About  |  Agenda |  Pricing  |  Hotel  |  Video |  Stay Informed


MEG's bi-annual meetings provide a forum and environment conducive for networking, relationship building and the mutual exchange of information relative to marketing practices, as they pertain to the restaurant, foodservice and hospitality industry.

Every contact and topic is focused on the responsibilities you handle daily. Meetings address issues such as social media marketing, brand development and innovation, marketing on a small budget, building customer loyalty and "daily deal" promotions — exclusively as they apply to the restaurant industry.



Arrive a day early and join us at the Restaurant Innovation Summit, Oct. 27-28, for an additional $199.

Wednesday, October 28

11:30 a.m. - 1 p.m. Networking Lunch & Registration
1 p.m. - 1:30 p.m. Welcome & Introductions
1:30 p.m. - 2:30 p.m.  Nice Bike: The Ride to Making Connections
  Speaker: Mark Scharenbroich
  Mix thousands and thousands of black leather, bandana wearing, tattoo bearing Harley-Davidson riders with a 100th Anniversary and one beige rental car and the end result will be the perfect metaphor for connecting with others: "Nice Bike." Emmy award-winning speaker, Mark, takes you for a fun ride on how to be effective at making meaningful connections in both your professional and personal life. Nice Bike acts as a powerful catalyst to help build stronger, more unified teams, and will inspire you to be more engaged and passionate about connecting with others.
2:30 p.m. - 3 p.m. Networking Break
3 p.m. - 3:30 p.m. Customer Karma
  Speaker: Arjun Sen
  Growing up in India, Arjun's grandma used to tell him over and over, "If you do good karma to others, you will be rewarded with good karma coming back to you." Karma in Sanskrit simply means "deeds" or "something you do." But the broader meaning of the word has the concept of casuality connected to it. Former Vice President of Marketing & Operations Services at Papa John's International, and current Founder & CEO of ZenMango, Arjun teaches his team to practice good karma with every cutomer. Listen in as Arjun shares stories of his success and failures. And please do not forget, Arjun's late grandma was never wrong.
3:30 p.m. - 4 p.m. How to Harness the Power of Influencer Marketing to Drive Foot Traffic
  Speaker: John Bohan
  Influencer Marketing is exploding. In this session, John, CEO & Founder of Socialtyze, will take you on a journey through creating the catchiest social content with the right influencers. You will learn how being on the front lines, using the right influencers to spread your message to millions of followers, will result in driving foot traffic to your stores.
4 p.m. - 4:30 p.m. Networking Break
4:30 p.m. - 6 p.m. Honoring Those Who Serve
  Speaker: Dave M. Keuhner
  A glass raised OF Honor is always a glass raised IN Honor. With over 20 year of experience in the hospitality industry, David has brought his passion for wine and craft beer devotion to honor all those who served in the U.S. military. Simply ordering a pint or cracking open a bottle contributes to organizations charged with preserving the memory of those who have fallen, and improving the lives of wounded veterans. Enjoy a cold one, while David, Partner of Honor Winery & Honor Brewing Company, brings endless respect and remembrance to the simple enjoyment of fine beer.
7:15 p.m. After Party
*Transportation will be provided. Busses will depart the Westin Gaslamp at 7:00 p.m.

Thursday, October 29

7:30 a.m. - 8:30 a.m. Networking Breakfast
8:30 a.m. - 9:30 a.m. Habit Burger Grill's Secrets to Success
  Speaker: Matt Hood
  Attention to detail is a must for any brand. The Habit Burger Grill's attention to fresh, high-quality ingredients is what earned the Habit Consumer Report's Best Tasting Burger in America ranking, beating out more well-known burger chains. Matt Hood, Chief Marketing Officer, will hone in on the brands wild success and how they are dealing with the demand.
9:30 a.m. - 10:15 a.m. On the Front Lines: Marketing in the Age of Disruption
  Speaker: Nancy Kruse
  Restaurant marketers face unprecedented challenges in rapidly changing business environments. Best-known and most widely quoted menu analyst in the restaurant industry, Nancy Kruse, President of The Kruse Company, will identify the new rules of the game and provide a roadmap for navigating shifting customer demands. Join Nancy to learn about new strategies for getting patrons through your door and bringing them back for more.
10:15 a.m. - 10:45 a.m. Networking Break
10:45 a.m. - 11:45 a.m. Marketing Panel
11:45 a.m. - 12:45 p.m. On Fire at Work - How Great Companies Ignite Passion in Their People without Burning Them Out
  Speaker: Eric Chester
  After interviewing highly acclaimed C-level leaders across all industries, Eric has uncovered the practices and principles that Best Places to Work award-winning companies and great leaders are using to go beyond merely engaging today's rapidly changing workforce, but to ignite what he terms "On Fire performance." Eric, Award-Winning Speaker and Business Author, will uncover best practice ideas, tactics, and strategies esteemed employers use to consistently attract and retain top talent, encourage innovation and collaborative thinking, and inculcate the desire to out-perform yesterday's best. Walk away with actionable ideas for building an invincible army of entrepreneurs who take pride and ownership of their work.


NRA member: $395
Non-member: $895
Arrive a day early to the Westin Gaslamp and join us at the Restaurant Innovation Summit, Oct. 27-28, for an additional $199.

Not a member of the National Restaurant Association? Click here to learn how membership can help you cost-effectively reach prospects nationwide, build your image and customer relationships, and instantly access restaurant industry intelligence.

Sponsorship opportunities are still available. If you are interested, please contact John Lehmann.

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Westin Gaslamp
910 Broadway Circle
San Diego, CA 92101
(619) 239-2200

United Airlines offers discounts off published fares to MEG attendees up to 10% based on booking class. To save, book online at www.united.com. Choose your flight times, enter "SAN" as the airport and access eligible discounts by inserting code ZT44408020 in the Offer Code box.

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MEG is the community of restaurant marketing leaders who seek to connect, inspire, teach and challenge each other through the exchange of ideas.

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MEG Fall 2015

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