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National Restaurant Association - Next Meeting

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Marketing Executives Group - Next Meeting

Atlanta:  October 27th - 28th, 2014

Register now!

Highly regarded as one of the most dynamic marketing conferences the restaurant industry, MEG gathers marketing leaders together to share insights and hear from respected speakers from both inside and outside the industry.  This year MEG has partnered with the Restaurant Innovation Summit to bring you two great back-to-back events.  

Registration is open only to individuals directly employed by an operating restaurant company; or, if the restaurant company outsources its marketing functions, the attendee must be the sole provider of marketing services and programs to an operating restaurant that does not employ its own marketing staff.  

MEG sponsorship opportunities for our upcoming fall event are currently sold out,  If you'd like to receive information about 2015 sponsorship opportunities, please contact Gretchen Paules at gretchen@elevationbranding.com

  • NRA Member - MEG Only:  $395
  • NRA Member - MEG + Summit:  $495
  • Non NRA Member - MEG Only: $895
  • Non NRA Member - MEG + Summit: $995

Register Now!

Agenda - Monday, October 27th

  • 11:30 - 1:00 - Registration & Networking Lunch.  Sponsored by Ontario Greenhouse Vegetable Growers and Barilla
  • 1:00 - 1:30 - Welcome & Introductions
  • 1:30 - 2:30 - John Moore.  Intimately involved in with Starbucks' epic growth to a global iconic brand, John has helped transform the way businesses look at marketing and branding. 
  • 2:30 - 3:00 - Charlie Hopper.  Principal at Young & Laramore; author of the book and blog, Selling Eating.
  • 3:00 - 3:30 - Networking Break.  Sponsored by Southern Peanut Growers.
  • 3:30 - 4:00 - Peter Nolan, Chief Brand Officer, Roti Meditteranean Grill
  • 4:00 - 4:30 - Lynn Altman.  Lynn has worked on over 400 new product and branding initiatives for more than half the top 100 global brands.  Get tips and insight on how you can implement an innovative process in your operation.
  • 4:30 - 5:00 - Networking Break.  
  • 5:00 - 6:30 - Fail Fast/Fail Forward.   Hear from today's marketing leaders about their most epic failures and what they learned that helped propel them forward. Grab a cocktail and come ready to share your biggest learning lessions. 
  • 7:00 - Networking Dinner.  Sponsored by Alaska Seafood Marketing Institute.

Agenda - Tuesday, October 28th

  • 7:30 - 8:30 - Breakfast.  Sponsored by The Mushroom Council.  
  • 8:30 - 10:00 - Vicki Hitzges.  As a former news anchor and PR professional, Vicki has seen it and shares it all.  Focusing on how to create a culture of encouragement.  Vicki will inspire you conquer change.
  • 10:00 - 10:30 - Steve Goldstein, partner, The Culinary Edge.  Hear the latest on food and beverage trends straight from the experts who help shape them.
  • 10:30 - 11:00 - Networking Break.  Sponsored by CSM Bakery 
  • 11:00 - 11:30 -  Scott DeFife, EVP Policy & Government Affiars, National Restaurant Association.  Learn about the current status of the menu labeling law and what you need to do to be prepared.  
  • 11:30 - 12:30  - Closing keynote

Restaurant operators are able to join the Restaurant Innovation Summit at the close of MEG to extend their learning and networking.  The Summit is focused on the integration of marketing, technology and payments and will kick off with a networking lunch at 12:30 on Tuesday, October 28th, and will close on Wednesday, October 29th at noon.  Learn more.

Questions? 
Contact Robin Nichols at (202) 973-3667.

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