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National Restaurant Association - Next Meeting

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Marketing Executives Group - Next Meeting

The next Marketing Executive Study Group meeting will be held October 27-28 in Atlanta, Georgia. Registration coming soon.

Contact Robin Nichols at (202) 973-3667.

Agenda - Monday, October 27th

  • 11:30 - 1:00 - Registration & Networking Lunch.  Sponsored by Ontario Greenhouse Vegetable Growers
  • 1:00 - 1:30 - Welcome & Introductions
  • 1:30 - 2:30 - John Moore.  Intimately involved in with Starbucks' epic growth to a global iconic brand, John has helped transform the way businesses look at marketing and branding. 
  • 2:30 - 3:00 - Charlie Hopper.  Principal at Young & Laramore; author of the book and blog, Selling Eating.
  • 3:00 - 3:30 - Networking Break.  Sponsored by Southern Peanut Growers.
  • 3:30 - 4:00 - Inside the Industry Speed Session.
  • 4:00 - 4:30 - Lynn Altman.  Lynn has worked on over 400 new product and branding initiatives for more than half the top 100 global brands.  Get tips and insight on how you can implement an innovative process in your operation.
  • 4:30 - 5:00 - Networking Break.  Sponsored by Barilla.
  • 5:00 - 6:30 - Fail Fast/Fail Forward.   Hear from today's marketing leaders about their most epic failures and what they learned that helped propel them forward. Grab a cocktail and come ready to share your biggest learning lessions. 
  • 7:00 - Networking Dinner.  Sponsored by Alaska Seafood Marketing Institute.

Agenda - Tuesday, October 28th

  • 7:30 - 8:30 - Breakfast
  • 8:30 - 10:00 - Vicki Hitzges.  As a former news anchor and PR professional, Vicki has seen it and shares it all.  Focusing on how to create a culture of encouragement.  Vicki will inspire you conquer change.
  • 10:00 - 10:30 - Hear the latest on food and beverage trends from experts at The Culinary Edge.
  • 10:30 - 11:00 - Networking Break.  Sponsored by CSM Bakery & California Milk Advisory.
  • 11:00 - 11:30 - National Restaurant Association policy experts will provide an update on menu labeling regulations and implementation steps.
  • 11:30 - 12:30  - Closing keynote

Restaurant operators are able to join the Restaurant Innovation Summit at the close of MEG to extend their learning and networking.  The Summit is focused on the integration of marketing, technology and paymetns and will kick off with a networking lunch at 12:30 on Tuesday, October 28th, and will close on Wednesday, October 29th at noon.  Learn more.

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