Celebrating history is fine for those who study the past. At the National Restaurant Association Marketing Executives Group™ we look at what is happening now and act on the big ideas that are just ahead. For over 25 years, MEG attendees have cultivated professional friendships, enriched their skills and enjoyed a meal or two.
Established in 1980, MEG is a nonprofit study group designed as an educational forum for foodservice executives. Its mission is to raise the level of excellence in restaurant marketing by providing leadership and training as well as encouraging the exchange of ideas among marketing professionals for the betterment of the industry and participating restaurant companies.
Participate in MEG and you join peers who serve their restaurant industry company at the highest levels. Professionals active in our group include CEOs as well as chief creative, marketing, operators and sales officers, and directors of brand marketing, corporate communications and marketing.
Equally important are the leading restaurant companies these participating leaders work for, among the industry’s most successful: Caribou Coffee, Darden Restaurants, Denny’s, Dunkin’ Brands, El Pollo Loco, Golden Corral Corporation, IHOP Corp, International Dairy Queen, Johnny Rockets, Macaroni Grill, Melting Pot Restaurants, PF Chang’s, Phillips Seafood Restaurant, Restaurants Unlimited, SYSCO Corporation and many many others.
MEG meetings bring you face-to-face with experienced colleagues and cutting- edge ideas. Every contact and topic is focused on the responsibilities you handle. Meetings have addressed issues such as social media marketing, strategic brand audits, marketing on a small budget and “daily deal” promotions — exclusively as they apply to the restaurant industry.
Iconic restaurant leaders such as David Novak, Dick Rivera, Ruth Fertel, Rich Melman,Truett Cathy, Joe Lee, Wally Doolin and Sally Smith, and noted educators and authors like Dan Heath (Made to Stick), Al Ries (Positioning), Stanley Bing (Crazy Bosses), Shawn Achor (The Happiness Advantage), Eric Qualman (Socialnomics) and Francis Frei (Harvard Business School) have inspired members.
More information about our next meeting will be available soon.
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Read testimonials and find out why MEG is so valuable.
"MEG is a conference for restaurant marketers, put on by restaurant marketers. The blend of strategic perspective and real world tactical examples makes this a valuable learning experience regardless of whether you hold an entry level staff position or are the CMO for your organization. If you are in restaurant marketing and attend only one conference per year, this should be the one!" — Lane Schmiesing, Dairy Queen International
"Where else can you learn from thought-provoking leaders from inside and outside the industry WHILE making lifelong friendships? Among MEG colleagues, life is always good." — Diana Hovey, Corner Bakery
"MEG allows independent operators like me to rub elbows with talented individuals in the larger segments of the industry. I never leave a meeting without a solid idea that will better our business." — Charlee Williamson, Ralph Brennan Restaurant Group
"MEG is so much more than a marketing conference - it's an ongoing experience for restaurant people who want to make themselves, their companies, and this great industry the best it can be. The true gem of MEG is the friendships you will make with the amazing people in this business who are eager to create partnerships and help each other out." — Aric Nissen, Famous Dave's of America
"MEG is a tremendous opportunity to grow personally and professionally. I consider my learning at the semi-annual meetings invaluable to my pursuit of deeper industry and general marketing knowledge." — Marc Buehler, Kona Grill
"It's about the ongoing professional development that comes from listening and asking questions; from our diverse member-base to the world class speakers; each conference improves how I think about industry issues and exploring strategic opportunities." — Eric Bierbrier, KJ Wine Estates