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National Restaurant Association - Overview

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Marketing Executives Group - Overview

Celebrating history is fine for those who study the past. At the National Restaurant Association Marketing Executives Group™ we look at what is happening now and act on the big ideas that are just ahead. For over 25 years, MEG attendees have cultivated professional friendships, enriched their skills and enjoyed a meal or two.

Established in 1980, MEG is a nonprofit study group designed as an educational forum for foodservice executives. Its mission is to raise the level of excellence in restaurant marketing by providing leadership and training as well as encouraging the exchange of ideas among marketing professionals for the betterment of the industry and participating restaurant companies.

Who.

Participate in MEG and you join peers who serve their restaurant industry company at the highest levels. Professionals active in our group include CEOs as well as chief creative, marketing, operators and sales officers, and directors of brand marketing, corporate communications and marketing.

Equally important are  the leading restaurant companies these participating leaders work for, among the industry’s most successful: Caribou Coffee, Darden Restaurants, Denny’s, Dunkin’ Brands, El Pollo Loco, Golden Corral Corporation, IHOP Corp, International Dairy Queen, Johnny Rockets, Macaroni Grill, Melting Pot Restaurants, PF Chang’s, Phillips Seafood Restaurant, Restaurants Unlimited, SYSCO Corporation and many many others.

How.  

MEG meetings bring you face-to-face with experienced colleagues and cutting- edge ideas. Every contact and topic is focused on the responsibilities you handle. Meetings have addressed issues such as social media marketing, strategic brand audits, marketing on a small budget and “daily deal” promotions — exclusively as they apply to the restaurant industry.

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