National Restaurant Association - Focus on Kids

Skip to navigation Skip to content
  • NRA
    NRA We Serve America's Restaurants Representing nearly 500,000 restaurant businesses, we advocate for restaurant and foodservice industry interests and provide tools and systems that help members of all sizes achieve success.
  • NRAEF
    NRAEF Building & Retaining Talent The NRAEF is focused on developing a stronger workforce and building the next generation of industry leaders through education, scholarships and community engagement.
  • NRA Show
    NRA Show May 17-20, 2014 As the international foodservice marketplace, the NRA Show provides unparalleled opportunities for buyers and sellers to come together, conduct business and learn from each other.
  • ServSafe
    ServSafe Minimize Risk. Maximize Protection. For over 40 years, ServSafe® training programs have delivered the knowledge, leadership and protection that have earned the trust and confidence of business leaders everywhere.
  • Edge
    Edge Edge℠ Prepaid Discover® Card Simplify payroll processes, realize cost savings and improve productivity while providing a valuable financial tool that is uniquely tailored to fit your employees’ lifestyle.

Industry Impact

Share:
Email Print

Focus on Kids

The health of America’s children is important to restaurant operators as well as to parents. With the help of National Restaurant Association initiatives, today’s operators are bringing more delicious, nutritious kids’ items to menus.

Healthy eating is kids’ stuff

The restaurant industry is taking the lead in improving the variety and appeal of healthful menu items for kids. A variety of popular, innovative restaurant programs and partnerships are making sure that nutritious options are widely available and, of course, irresistibly fun to eat.

Image

Healthful kids’ meals are the No. 3 restaurant food trend in 2013 – in both the fullservice and limited-service restaurant segments, according to NRA research. Whole-grain items in kids’ meals ranked as the #10 trend in the fullservice segment, with fruit/vegetable sides for children coming in at #15. Limited-service operators also report growing popularity of fruit/vegetable sides and low-fat milk.

Image

Our Kids LiveWell program promotes innovative kids’ meals and helps parents and children select healthful options at restaurants. Participating restaurants that agree to offer menu items that meet specific nutritional guidelines, verified by a third party, qualify to use the Kids LiveWell logo and apple icons on their marketing collateral. At a glance, parents and kids can recognize healthier choice menu options. Launched in mid-2011, the program already has 30,000 restaurant locations participating.

Image

Our Kids Recipe Challenge, created in cooperation with McCormick for Chefs, challenges restaurants and foodservice operators to submit their proudest culinary creations from their kids menus. Winners in each of four restaurant operation categories are determined with the input of elementary school children. The NRA also has introduced the “Healthful Kids Fare” pavilion at the annual NRA Show in Chicago to showcase nutritious products for kids.

▲ Back to Top

Advertisement

Live Well

We're glad you're here!®

® 2012-2013 National Restaurant Association. All rights reserved.

2055 L St. NW, Suite 700, Washington, DC 20036
(202) 331-5900 | (800) 424-5156