Restaurant operators are working hard to offer more healthful kids’ items. But it’s not enough just to please Mom and Dad. They want to make sure Junior eats his vegetables – and comes back for more. The National Restaurant Association helps restaurateurs identify ingredients, products and resources to help make the whole family happy – and healthy.
Kids LiveWell is one of our most successful initiatives. Participating restaurants offer items that meet strict nutrition criteria based on USDA and Institute of Medicine scientific recommendations. NRA works with nutrition-analysis company HealthyDining to help restaurants identify, analyze and promote their healthful kids’ meals. A free geo-coded app connects parents to restaurants that offer healthful children’s items. Since launching in 2011, the program has grown to 140 brands representing 42,000 restaurant locations.
Our Kids LiveWell Recipe Challenge is another way to recognize restaurant innovation in healthful children’s items. Created with McCormick for Chefs, the challenge recognizes flavorful menu items that meet Kids LiveWell guidelines. Judges include pre-teens as well food and nutrition professionals.