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National Restaurant Association - Catering to Health-Conscious Consumer Cravings

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Industry Impact

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Catering to Health-Conscious Consumer Cravings

As restaurant guests increasingly demand more healthful options, the National Restaurant Association works to ensure restaurants can effectively respond to consumer interest in healthful menu items and nutrition information.

We work with the restaurant industry, food manufacturers and suppliers, policy makers, nutritionists and consumers to help restaurants cater to consumer demands. Our research keeps restaurant operators ahead of the curve on nutrition trends that can lead to healthy business. Our Restaurant Industry Forecast and What’s Hot quantify operator practices, consumer demand and anticipate the popularity of nutritious menu items.

The National Restaurant Association also advocated for legislation that soon will provide consumers with nutrition information in more than 250,000 chain restaurants. For standard menu items, the law provides a national standard to make it easier for chain restaurants to provide consistent information about menu items for their guests.

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