NRA We Serve America's Restaurants Representing nearly 500,000 restaurant businesses, we advocate for restaurant and foodservice industry interests and provide tools and systems that help members of all sizes achieve success.
    NRAEF Building & Retaining Talent The NRAEF is focused on developing a stronger workforce and building the next generation of industry leaders through education, scholarships and community engagement.
  • NRA Show
    NRA Show May 20-23, 2017 As the international foodservice marketplace, the NRA Show provides unparalleled opportunities for buyers and sellers to come together, conduct business and learn from each other.
  • ServSafe
    ServSafe Minimize Risk. Maximize Protection. For over 40 years, ServSafe® training programs have delivered the knowledge, leadership and protection that have earned the trust and confidence of business leaders everywhere.

National Restaurant Association - Marketing & Sales

Skip to navigation Skip to content

Manage My Restaurant

Marketing & Sales

Diners are demanding more when it comes to choices, quality and their overall dining experience than ever before. We can help you engage with your customers and drive profitable traffic to your restaurant with actionable ideas and common-sense tactics.

Search Marketing & Sales Articles

Top Features

Engage your restaurant's online following with live video

Ryan Bell, a live-video specialist slated to speak at the 2016 Restaurant Innovation Summit in September, shares how to incorporate live video into marketing plans.


Plug into Gen Z diners' interests

Tap into the spending power of this large demographic and their influencers.

Brand repair: How to recover from a crisis

Without an effective strategy, your hard-earned image can be fractured when a crisis strikes. Here’s how to keep your reputation intact and rebuild when necessary.

Find charitable opportunities for your restaurant

To become more involved in your community, identify meaningful causes your restaurant can support.


Recommended Reading

Making your mark through menu design

One key ingredient of restaurant success is so obvious that it’s sometimes overlooked: the menu. Building and presenting a winning menu can often be the difference between a restaurant that rings up sales and one that lags in revenue. While strategically whipping up your culinary calling card, examine these angles.

Pour specialty beverages customers crave

If you do not offer specialty beverages, you may be missing out on revenue and brand awareness opportunities. According to the National Restaurant Association's 2016 "What's Hot" chefs' survey, lemonade is the second most popular nonalcoholic beverage. Here, The Cheesecake Factory and Bareburger share their lemonade secrets.

Draw customers to your restaurant on Small Business Saturday

Nov. 26 is Small Business Saturday, a day founded by American Express to help small businesses do more business.  Created in 2010, Small Business Saturday has grown from an idea to a holiday shopping tradition. These suggestions can help you maximize your participation efforts.

Browse all Marketing & Sales content

Drive Business Growth

Dinova 210x125

There's Plenti Together

Amex- Plenti

Our Tumblr

Tumblr Ad 1

Featured Products & Tools


We're glad you're here!®

® 2012-2015 National Restaurant Association. All rights reserved.

2055 L St. NW, Suite 700, Washington, DC 20036
(202) 331-5900 | (800) 424-5156