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National Restaurant Association - Marketing & Sales

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Manage My Restaurant

Marketing & Sales

Diners are demanding more when it comes to choices, quality and their overall dining experience than ever before. We can help you engage with your customers and drive profitable traffic to your restaurant with actionable ideas and common-sense tactics.

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Engage your restaurant's online following with live video

Ryan Bell, a live-video specialist slated to speak at the 2016 Restaurant Innovation Summit in September, shares how to incorporate live video into marketing plans.


Plug into Gen Z diners' interests

Tap into the spending power of this large demographic and their influencers.

Brand repair: How to recover from a crisis

Without an effective strategy, your hard-earned image can be fractured when a crisis strikes. Here’s how to keep your reputation intact and rebuild when necessary.

Find charitable opportunities for your restaurant

To become more involved in your community, identify meaningful causes your restaurant can support.


Recommended Reading

Pour specialty beverages customers crave

If you do not offer specialty beverages, you may be missing out on revenue and brand awareness opportunities. According to the National Restaurant Association's 2016 "What's Hot" chefs' survey, lemonade is the second most popular nonalcoholic beverage. Here, The Cheesecake Factory and Bareburger share their lemonade secrets.

Refresh your restaurant’s email design

At least a couple times a year, assess the effectiveness of your restaurant’s email marketing. National Restaurant Association sponsor Fishbowl shares five email design guidelines.

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