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National Restaurant Association - Marketing & Sales

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Manage My Restaurant

Marketing & Sales

Diners are demanding more when it comes to choices, quality and their overall dining experience than ever before. We can help you engage with your customers and drive profitable traffic to your restaurant with actionable ideas and common-sense tactics.

Top Features

4 ways to enhance your brand's presence at special events

Trade shows and food fairs draw a lot of potential customers and competition. Here are four ways you can ensure your table attracts the attention of passers-by. You have less than ten seconds!


7 ways restaurants can protect intellectual property

Many restaurant owners fail to protect their intellectual property. Not just their name and logo but other assets as well. Learn more about IP assets and why protecting them is important to your brand and your business.


How SMS marketing can increase your sales $8,000 per week

Everyone seems to carry a cell phone. Which makes SMS marketing - marketing via short text messages - an efficient and effective way to bring more business to your restaurant. Read how a multinational restaurant did just that.


Signage and the environment

A restaurant’s marketing materials can have an impact on the environment. Menus, daily special signs, décor  and direct mail contribute to landfill waste. That’s why it’s important to print your marketing collateral on recyclable paper.

 

Recommended Reading

Smaller portions, big benefits

Many restaurant goers are rethinking their portion sizes when dining out. By following a few suggestions, restaurateurs can capitalize on smaller portioning, while also satisfying the health conscious consumer.

10 email tips for restaurants

Increase returns by building a relationship with your guests. Email is one of the most effective and personal ways to connect with your customers, so follow these tips to make sure you get the most out of your email marketing strategy. 

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Online Reviews: The New Word of Mouth

Online Reviews: The New Word of Mouth

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