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National Restaurant Association - Marketing & Sales

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Manage My Restaurant

Marketing & Sales

Diners are demanding more when it comes to choices, quality and their overall dining experience than ever before. We can help you engage with your customers and drive profitable traffic to your restaurant with actionable ideas and common-sense tactics.

Top Features

Get a clearer view of marketing  performance

Tracking the performance of specific marketing materials can tell you which promotion works -- for your restaurant,  franchisees and general managers. This is valuable information you can use to change or tweak your own markting efforts for even better results.

Ten email tips for restaurants

Email is one of the most effective ways restaurants can build relationships with customers, increase sales and get the most bang for their marketing bucks. Here are ten pointers to ensure you make the most of your messages.

Tying together text-message marketing and social media

Incorporating text-message marketing into your social media can increase impact and build stronger customer relationships. Here are three tips to create synergy between SMS marketing and social media.

Signage and the environment

A restaurant’s marketing materials can have an impact on the environment. Menus, daily special signs, interior décor items and direct mail contribute to landfill waste. That’s why it’s important to print your marketing collateral on recyclable paper.


Recommended Reading

Smaller portions, big benefits

Many restaurant goers are rethinking their portion sizes when dining out. By following a few suggestions, restaurateurs can capitalize on smaller portioning, while also satisfying the health conscious consumer.

10 email tips for restaurants

Increase returns by building a relationship with your guests. Email is one of the most effective and personal ways to connect with your customers, so follow these tips to make sure you get the most out of your email marketing strategy. 

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Online Reviews: The New Word of Mouth

Online Reviews: The New Word of Mouth

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