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National Restaurant Association - Marketing & Sales

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Marketing & Sales

Diners are demanding more when it comes to choices, quality and their overall dining experience than ever before. We can help you engage with your customers and drive profitable traffic to your restaurant with actionable ideas and common-sense tactics.

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Top Features

Become a transcendent brand: Spark passion among guests

Marketing Pro John Moore give tips to incite passion about your brand.


The key to success: Your customer is always right

Customer feedback tips from Peter Nolan, Chief Brand Officer of Roti Mediterranean Grill.

Brand Repair: How to Recover from a Crisis

Without an effective strategy, your hard-earned image can be fractured when a crisis strikes. Here’s how to keep your reputation intact and rebuild when necessary.

Gain business from affluent guests

How can your restaurant capture some of that disposable income? Try out these strategies.


Recommended Reading

Making your mark through menu design

One key ingredient of restaurant success is so obvious that it’s sometimes overlooked: the menu. Building and presenting a winning menu can often be the difference between a restaurant that rings up sales and one that lags in revenue. While strategically whipping up your culinary calling card, examine these angles.

10 email tips for restaurants

Increase returns by building a relationship with your guests. Email is one of the most effective and personal ways to connect with your customers, so follow these tips to make sure you get the most out of your email marketing strategy. 

Drive gift card sales with integrated marketing

A gift-giving opportunity is always around the corner, and optimizing your gift card marketing strategy can positively impact your revenue goals. While in-restaurant collateral and paid print and radio advertisements can raise awareness for your program, an aggressive online marketing campaign can add bang for your buck.

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