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National Restaurant Association - Marketing & Sales

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Marketing & Sales

Diners are demanding more when it comes to choices, quality and their overall dining experience than ever before. We can help you engage with your customers and drive profitable traffic to your restaurant with actionable ideas and common-sense tactics.

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Top Features

Distributing and gathering information from mobile apps

Industry leaders shared how to use mobile apps as information vehicles at the Restaurant Innovation Summit.

 


Plug into Gen Z diners' interests

Tap into the spending power of this large demographic and their influencers.


Brand repair: How to recover from a crisis

Without an effective strategy, your hard-earned image can be fractured when a crisis strikes. Here’s how to keep your reputation intact and rebuild when necessary.


Find charitable opportunities for your restaurant

To become more involved in your community, identify meaningful causes your restaurant can support.

 

Recommended Reading

Making your mark through menu design

One key ingredient of restaurant success is so obvious that it’s sometimes overlooked: the menu. Building and presenting a winning menu can often be the difference between a restaurant that rings up sales and one that lags in revenue. While strategically whipping up your culinary calling card, examine these angles.

10 email tips for restaurants

Increase returns by building a relationship with your guests. Email is one of the most effective and personal ways to connect with your customers, so follow these tips to make sure you get the most out of your email marketing strategy. 

Pour specialty beverages customers crave

If you do not offer specialty beverages, you may be missing out on revenue and brand awareness opportunities. According to the National Restaurant Association's 2016 "What's Hot" chefs' survey, lemonade is the second most popular nonalcoholic beverage. Here, The Cheesecake Factory and Bareburger share their lemonade secrets.

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