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National Restaurant Association - Brand Management

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Brand Management

Recent Articles

Ramp up your restaurant marketing to bring in more business

To make your restaurant marketing more effective, get organized. Huddle up your team – marketing, culinary, front-of-house and more – and discuss ways to proactively score more business over and over, year after year. National Restaurant Association sponsor Zenreach shares five ideas.

Tell customers about your restaurant’s sustainability efforts

The term “sustainability” can mean many different things to different diners. Shelley Balanko, Hartman Group senior vice president and a speaker at the National Restaurant Association’s 2016 Sustainability Executive Study Group, discussed how to share your sustainability story with customers.

Analyze data to understand your customers

Since there are not one-size-fits-all data aggregation systems in place across the industry, you have to figure out how each source flows into one complete view. At the 2015 Restaurant Innovation Summit, Helen Baptist, vice president of customer relationship management, shared how comprehensive data analysis can give you a clearer picture of who your core customers are.

Weave merchandise into your brand plan

Building your brand is an ongoing process, and providing customers tangible ways to show the world they like your restaurant business can only amplify buzz. Elizabeth Brasch, Mellow Mushroom's brand manager, provides tips for developing restaurant merchandise programs.

Turn restaurant success into retail revenue

Don’t miss out on the opportunity to boost your bottom line by turning hot menu items into retail products. Here are some tips from restaurant-industry experts to help move in-demand items from the menu and onto retail shelves.

Big data basics

Big data can be overwhelming. Start small and pick a single area of focus to get started.

The key to success: Your customer is always right

Integrating customer insights into your restaurant’s innovation efforts can have a huge impact on a brand’s success. Peter Nolan, Roti Mediterranean Grill chief brand officer, shared his observations at our Marketing Executives Study Group.
 

Extend your brand with branded events

Thinking of a way to distinguish yourself from your competition? Consider hosting branded events to create an emotional connection with your customers and provide a broader brand halo.

4 ways to enhance your brand’s presence at special events

Trade shows, food fairs and festivals present the perfect opportunity to attract visitors, enhance your brand and develop customer relationships. Here are four ways you can ensure your table or booth attracts the attention of passers-by at the first glance.

Why color is the main ingredient for brand integrity

Your brand's color will define your image as a business. When a person sees a particular color, he or she relates to it in certain ways. That’s why it’s important to evaluate the tone of your menu and atmosphere of your restaurant before making a decision on the primary color of your brand.

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