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National Restaurant Association - 3 reasons to add storytelling to your marketing mix

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3 reasons to add storytelling to your marketing mix

Skillfully sharing your restaurant’s stories can deepen your connection to customers. When they learn about what makes your brand tick – how your restaurant scored its start, where you get menu inspiration, how you assembled a phenomenal team – they are more likely to feel like they “get” you and your food.

Here are three reasons to add storytelling to your restaurant marketing:

  • Be open and inviting. Rather than hard-selling your latest promotion, take a softer, more intimate marketing approach by sharing the creative process you went through to dream up that dish. Who were you with when the idea hit you? What influenced you to combine those ingredients? The same goes with other relevant news – renovations, new locations and more. Why did you take action to provide guests with something new and different?
  • Encourage two-way dialogue. Restaurants are social places; encourage your guests to provide feedback about your business both in-person and on social media. According to the National Restaurant Association’s 2016 Restaurant Industry Forecast, 34 percent of consumers factor in information on social media when choosing a restaurant, and 36 percent of consumers consider information on review websites, such as Yelp and TripAdvisor. Post original, shareable messages, photos and videos that harness the spirit of your brand, and respond to those who comment on your business. Develop a custom content strategy to ground your marketing efforts and generate leads.
  • Develop long-term relationships. Delivering consistent, entertaining, informative updates to your customers can deepen loyalty and even position your restaurant as a thought leader. That being said, every interaction counts, and quality is more important than quantity. Make customers want to listen to your stories by telling each one well.

This content was provided by Foodable

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