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National Restaurant Association - Extend your brand with branded events

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Extend your brand with branded events

Brainstorming ways to differentiate yourself from your competition beyond social media and email marketing? Consider hosting branded events to create an emotional connection with your customers and provide a broader halo to your brand.

An example of a restaurant-branded event is Sweetgreen’s Sweetlife festivals. Combining music and food, the event positions the restaurant as a lifestyle brand and align with its core tenets.

Whether you are planning an event or participating in a local festival, you need to know how to make your branded event an experience to remember for your attendees. One of the best ways to make an impact is to invest in striking visuals and event displays that help promote your brand and establish consistency among your target audience.

Here are tips to get started:

  • Create a theme for the event. Use colors, graphics and messaging to define your theme, and develop graphics and artwork. Because your brand’s logo establishes the company’s identity, your branded event should incorporate a similar visual component. Use the same theme throughout the event.
  • Design event signage and displays. Parking signs, banners, displays and flags can be backdrops for photo opportunities while also bringing consumer awareness to your brand.
  • Build buzz about your event on social media. Create a catchy, unique and easy-to-remember hashtag. Encourage attendees to use the hashtag to generate excitement about the event. On your brand's Facebook and Twitter pages, share event information leading up to, during and after the event.
  • Don’t overlook Instagram. Post captivating images with the event hashtag, and create fun opportunities for your attendees to do the same. That helps to increase your event's exposure within the community.
  • Offer giveaways. People love free stuff, which allows them to take home a reminder of your brand. Giveaways can be conversation-starters and extend the reach of your brand message long after the event.

Creating a branded event is similar to developing your actual brand. You need visuals to establish an identity; then you have to carry out those visuals to develop consistency and ultimately customer loyalty. Invest your resources in signage, displays and visuals when planning your event to make an impact on everyone who attends it.

This content was provided by Primary Color. 

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