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National Restaurant Association - Ramp up your restaurant marketing to bring in more business

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Ramp up your restaurant marketing to bring in more business

Keep crowds coming to your restaurant year-round. Huddle up your team – marketing, culinary, front-of-house and more – and discuss ways to proactively score more business over and over, year after year.

If the path to increased sales seems daunting, plot out marketing strategies to help you knock your goals out of the park. Try these ideas to get started:

  • Analyze data. At the end of every year, look for sales patterns and outliers in your restaurant’s data, from your POS to your email marketing database to your in-store Wi-Fi logins. What are your busiest times, months, even seasons? What promotions did well, and what could have made them even better? What menu items consistently sold well? Where are your data gaps? Identify successes and spot areas for improvement.
  • Plan events and promotions far in advance. Months before they take place, identify any key holidays that you’d like to plan an event around or offer a special promotion. Firm up your messaging and determine how you’d like to get the word out – don’t be afraid to get creative! If you’d like to have live music or other performers, book early and share those specifics with your customers. Have images and copy ready to roll to streamline the process. Then promote, promote, promote through email, social media, in-store marketing, and more! Encourage loyal customers to help spread the word as well.
  • Keep a consistent schedule for themed nights. Your chef likely has some new culinary creations he wants to test out. On a particular day of every month, you could host a tasting with a special menu and beer pairings. Or perhaps your customers are avid sports lovers, and they want a fun place to grab a meal and watch the weekly game. Let customers know when to expect that excellent experience in your restaurant again, so they can plan around that and invite more friends.
  • Offer trackable codes. Use different promo codes in your email, social media and direct mail promotions, so when a customer redeems, you know where they learned about your offering. If most of your redemptions are coming from email, you know that’s where your customers are looking for your communications. Keep that going, and pinpoint how to better your other marketing channels.
  • Partner with other businesses. Host networking mixers for your area, and don’t forget to reach out directly to other business owners. Chat about collaborating and potentially amplifying each other’s marketing. If you belong to a state restaurant or merchant’s association, get involved on a neighborhood level and watch your area’s customer base grow.

This content was provided by National Restaurant Association sponsor Zenreach.

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