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National Restaurant Association - In-Store Experience

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In-Store Experience

Recent Articles

Making your mark through menu design

One key ingredient of restaurant success is so obvious that it’s sometimes overlooked: the menu. Building and presenting a winning menu can often be the difference between a restaurant that rings up sales and one that lags in revenue. While strategically whipping up your culinary calling card, examine these angles.

The best seat in the house

Although sitting by the kitchen used to be less than desirable, these days restaurant goers are jumping at the chance to get close to the culinary action. The kitchen table has become the most popular in the house, as diners are treated to a behind-the-scenes look at the chef.

Technology isn’t just for millennials

While millennials are more likely than any other age group to use restaurant-related technology options, they are not the only demographic group to show interest in doing so. A significant proportion of consumers in the baby boomer generation are also using computers and smartphones when interacting with restaurants, according to National Restaurant Association research.

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