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National Restaurant Association - Modernize your restaurant’s loyalty program

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Modernize your restaurant’s loyalty program

The world’s going mobile, and the days of punch-card loyalty programs are dwindling. According to the National Restaurant Association’s 2016 Restaurant Industry Forecast, 50 percent of restaurant customers use their smartphones for rewards or special deals occasionally. Earn the business of on-the-go customers by setting up loyalty programs that are convenient for them and insightful to you.

If you haven’t already optimized your all of your digital marketing for mobile, check out the following loyalty program platform options and choose what’s best for your business. To get customers into your customer relationship management (CRM) system, ask them for contact information, such as their email address, as well as special personal dates, such as their birthday, when they sign up, so you can reach out to them with deals honoring their special occasions and dining preferences.

  • Mobile app. Gaining real estate in a customer’s phone can be tough; however, if you use your other marketing mechanisms – your social media accounts, your website, your in-store signage, and your collateral – to promote all the cool things your app does and how it can make a customer’s dining experience more seamless, you’ve got a fair shot. You can activate proximity marketing tactics, too, by deploying push notifications that promote limited-time or personalized customer offers.
  • Online ordering. When you integrate an ordering feature onto your mobile app or restaurant website, customers typically expect requests for their contact info when they use this feature. After all, they want to receive their meal, not their neighbor’s! Once they provide their preferred method of contact, have a digital marketing plan ready to roll, so you can keep customers’ excitement for your restaurant going strong, even if they’re not physically on premise.
  • In-store Wi-Fi. Make it easy for customers to log in to your free in-store Wi-Fi. When they come back to your restaurant location, they can opt for their device to automatically reconnect to the Wi-Fi. When they do this, you’ll know they came back for a repeat visit, and you can use that information to customize future marketing to them.  For example, perhaps you know, thanks to your POS, they ordered the burger with sweet potato fries during their last two visits; you could promote a deal for this combo in your next email to them.

This content was provided by National Restaurant Association sponsor Zenreach.

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