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National Restaurant Association - Why a mobile strategy is essential for restaurants

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Why a mobile strategy is essential for restaurants

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In the restaurant industry, one often hears about the importance of going mobile. But many restaurateurs, especially smaller operators, overlook mobile strategy.

National Restaurant Association partner DigitalCoCo offers insight on why mobile strategy is so important. The information comes from its Restaurant Social Media Index, an index of more than 53 million U.S. restaurant consumers and 7,000 brands in 211,000 locations.

  • Restaurant customers use mobile devices frequently. According to the Restaurant Social Media Index, 65 percent of  location-based traffic on social media comes from restaurants. Location-based actions  connect customers’ social experiences to their in-store experiences.  They include check-ins, “return and refer,” and “intent to visit.” (Learn more.) In other words, mobile isn’t just where consumers are , it’s where your targeted audience of influential restaurant customers  actively engage.
  • Online reviews. Searching for restaurant reviews is one of the most popular mobile actions.  Ideally, you want online reviews to persuade guests to visit your restaurant. But what happens if someone stumbles upon a bad review on Yelp or a similar site? Make sure you have an easy-to-navigate website that gives a favorable impression.
  • Mobile isn’t just for millennials. While millennials are more likely than other age groups to use restaurant-related technology, they aren’t the only demographic group interested in doing so. A significant proportion of baby boomers also use computers and smartphones to interact with restaurants

Mobile trends, consumer habits and big data prove that mobile is no longer “ahead of the curve.” If you’re still not convinced to take the mobile route, get a more in-depth look in DigitalCoCo’s Restaurant Mobile Social Consumer Trends Report..

This article was provided by DigitalCoCo, for more information on how to measure your social influence visit the Restaurant Social Media Index.

 

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