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National Restaurant Association - Behind the Scenes: Breaking into Broadcast

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Behind the Scenes: Breaking into Broadcast

You can learn best practices from Steve Dolinsky, Susan Feniger, Ming Tsai and Michael Voltaggio for making the most of broadcast segments, and watch attendees of the 24th Annual American Express Restaurant Trade Program participate in a hands-on cooking demo that was videotaped and reviewed with the experts.


Source: American Express Restaurant Trade Program

Top 5 Techniques to Ace a 3 Minute Cooking Demo

  • Don’t wait to be prompted by the host. Take control from the beginning by directing the conversation, instead of waiting for them to question you.
  • Dead air is the worst thing that can happen on live TV. Avoid silence by giving a detailed play by play of your actions, or by describing the origin of the ingredients you are using.
  • The most important part of a cooking demo is when the host tries the food. Make sure you leave enough time for the host to sample what you have prepared, and tell the audience how delicious it is.
  • Build rapport with the host: get him/her involved in the cooking and develop a friendly relationship on camera.
  • Preparation is key. Always have a final product prepared, in case mistakes are made or timing becomes an issue.

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