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National Restaurant Association - Specialty Promotions

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Specialty Promotions

Recent Articles

Draw customers to your restaurant on Small Business Saturday

Nov. 25 is Small Business Saturday, a day founded by American Express to help small businesses do more business. Created in 2010, Small Business Saturday has grown from an idea to a holiday shopping tradition. These suggestions can help you maximize your participation efforts.

Plug into Gen Z diners’ interests

At the National Restaurant Association’s 2016 Nutrition and Internal Auditors Executive Study Groups, Kellogg’s senior nutrition marketing business partner for specialty channels, David Grotto, shared tips for restaurants to connect with Gen Z.

Building breakfast business

Breakfast business continues to rise and shine at restaurants, so learn how to capitalize on this daypart.

8 ways to build delivery sales

With customers craving for convenience, you have the potential to grow your revenue stream by adding or enhancing delivery services.

Turn your restaurant into a tourist destination

Boost your sales this summer by attracting more tourists to your restaurant. Travelers spend more than $200 billion annually on food service in the United States, according to the U.S. Travel Association. On average, tourism accounted for nearly a third of fine-dining sales and almost a fourth of casual-dining sales in 2012, according to National Restaurant Association research.

 

Why your restaurant should connect with kids

Connecting with kids and their parents calls for conscientious marketing that appeals to both. Beyond colors and imagery, brand marketing can focus on greater choices of food and the guest experience.

Personalization and daily deals: Growing your business online

In our modernized world, restaurants must balance traditional marketing with strategic online methods. Developing a strong online campaign customized with savings and preferences helps restaurants create more sales among satisfied customers.

Drive business with 3 tips for perceived deals

Coupon use in restaurants has become a common practice. Coupons can help attract more customers and maximize your marketing efforts. Learn three tactics to help maximize your couponing efforts.

Tips for successful takeout

Quickservice, casual and even fine-dining restaurants are all capitalizing on the benefits and possibilities of takeout and delivery services. Takeout can increase your business without significantly raising operation costs or forcing you to expand your facility.

US Hispanics: Know your audience

In order to facilitate growth, restaurateurs should make an effort to understand the United States’ increasingly ethnic population. US Hispanics represent a powerful, large and incredibly loyal customer base: one that is essential to your business’s success.

When and when not to say “green”

“Green,” ecofriendly and sustainable have long been used interchangeably. This has caused audiences to be doubtful of companies’ green claims, which means accurate categorization is increasingly important.

Collaring the market: Restaurants capitalize on canines

Restaurants across the country are appealing to more than just human customers. Offering “doggy happy hour” and customized water bowls, these restaurateurs know that by catering to canines, they are sure to get the pet owner’s attention as well.

Marketing to families: Promotions, pricing, presentation

Many restaurant customers are families with children under 12. Still, it’s often easy to overlook kids as vital parts of a restaurant’s service and marketing strategy.  Why should you be sure to pay attention to this segment?

The power of partnerships: Cause marketing

José Andrés, David Gordon, Marc Murphy and Marcus Samuelsson discussed at the 24th Annual American Express Restaurant Trade Program how partnering with charitable organizations has benefitted their business and financial bottom line, and shared best practices for choosing the right strategic partnership.

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