NRA We Serve America's Restaurants Representing nearly 500,000 restaurant businesses, we advocate for restaurant and foodservice industry interests and provide tools and systems that help members of all sizes achieve success.
    NRAEF Building & Retaining Talent The NRAEF is focused on developing a stronger workforce and building the next generation of industry leaders through education, scholarships and community engagement.
  • NRA Show
    NRA Show May 19-22, 2018 As the international foodservice marketplace, the NRA Show provides unparalleled opportunities for buyers and sellers to come together, conduct business and learn from each other.
  • ServSafe
    ServSafe Minimize Risk. Maximize Protection. For over 40 years, ServSafe® training programs have delivered the knowledge, leadership and protection that have earned the trust and confidence of business leaders everywhere.

National Restaurant Association - 3 tips to handle end-of-summer days

Skip to navigation Skip to content

Manage My Restaurant

Email Print

3 tips to handle end-of-summer days

Looking for ways to attract new guests while regulars are on vacation? Follow this crash course on leveraging  the hottest days of summer from Fishbowl’s Dane Rude:

1. Host a yappy hour. Does your restaurant have a terrace or patio? If so, attract dog lovers by providing free water and dog treats. Make it a family affair; offer discounts on children’s entrees for kids who bring a stuffed animal. 

2. Celebrate wacky food “holidays.”  Consider special dessert promotions for National Cherry Popsicle Day, National Toasted Marshmallow Day, National Trail Mix Day or National Cheese Pizza Day. Choose one that complements your brand.

3. Beat the heat. Offer flash sales on cold beverages when temperatures creep toward the triple digits. That encourages guests to cool off in your restaurant – and stay a while. Keep an eye on the thermometer, and promote your discounted iced tea, lemonade or frozen cocktails through social media or a brief email blast.

This content was provided by Fishbowl.

▲ Back to Top

We're glad you're here!®

® 2012-2017 National Restaurant Association. All rights reserved.

2055 L St. NW, Suite 700, Washington, DC 20036
(202) 331-5900 | (800) 424-5156