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National Restaurant Association - Attract potential talent and fans with social media

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Attract potential talent and fans with social media

Capitalize on social media to find job candidates. That’s what Hard Rock Café did when it needed to hire 120 servers and managers for a new restaurant in Florence, Italy. Within four weeks, it received 4,000 applications, which led to 1,000 interviews.

Ninety-five percent of candidates who received job offers accepted. The secret behind the success: Facebook.

Hard Rock Café has a well-known and unique company culture,” says C.J. Reuter, senior director of global client success at Work4, the company that helped with social recruiting efforts. “The team at Hard Rock Café realized that people who are fans of the brand would be a great cultural fit as new employees hired to work in a restaurant.”

Here are few ways to reach out:

Include job openings on your Facebook page. The Hard Rock page included a Work4 tab that listed all job openings. Candidates could apply directly within Facebook — diminishing applicant drop-off rates. Targeted Facebook ads reached people close to the new location who were most likely to respond to job content.

“There are convincing statistics to support why employers are turning to social media for their hiring needs,” Reuter says. “More than 70 percent of online adults use social media networking sites, and they spend an average of one minute on Facebook for every seven minutes they spend online. That’s a tremendous opportunity for restaurant businesses to grab the attention of relevant job candidates.”

Leverage available technology to advertise openings, including Facebook, Twitter and Instagram. If you have a fan base of people who frequent your restaurant as patrons, they likely will want to work at your establishment or refer others who will be more than willing to work for you, says HR technology manager/consultant Tiffani Murray.

Post job descriptions on your website and include contact information, such as an email address where applicants can send their résumés.

This content was provided by CareerBuilder.

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