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National Restaurant Association - 5 ways restaurants can reinvent the guest experience

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5 ways restaurants can reinvent the guest experience


Restaurants are exploring technology to attract new guests and better engage existing customers at our Restaurant Innovation Summit (Oct. 27 and 28, San Diego). Here's what some of our speakers had to say:

  • Use wearables, digital dashboards, etc., to better inform staff about who’s in the restaurant and guests’ real-time needs, says Wade Allen, vice president, digital innovation/customer engagement, Brinker International.
  • Explore beacon technology to reach guests in the restaurant or potential customers nearby, Allen suggests. Beacon technology works similarly to GPS and alerts guests to promotions within the restaurant.
  • Get an inside look at how restaurant companies use tablets for ordering, entertainment and payment. Allen is part of panel discussion on the benefits, challenges and advancements in tableside technology.
  • Take advantage near-real-time customer personalization, says Chris Demery, group vice president, customer experience technology, Bloomin’ Brands. Demery will address beacons, predictive marketing, apps and other ways to tailor the guest experience to his or her preferences.
  • Adopt integrated customer analytics and customer-relationship management tools to get deeper insight into guest behavior. That will help you provide better customer experiences, says Mike Davis, vice president, sales and business development, Delivery.com. Davis is part of a panel that will discuss the behind-the-scene state of on-demand delivery.

It's not too late to hear from these leaders and our other innovative speakers. Register.

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