• Home
    Home We Serve America's Restaurants Representing nearly 500,000 restaurant businesses, we advocate for restaurant and foodservice industry interests and provide tools and systems that help members of all sizes achieve success.
  • Foundation
    Foundation Building & Retaining Talent The NRAEF is focused on developing a stronger workforce and building the next generation of industry leaders through education, scholarships and community engagement.
  • Show 2018
    Show 2018 May 19-22, 2018 As the international foodservice marketplace, the National Restaurant Association Show provides unparalleled opportunities for buyers and sellers to come together, conduct business and learn from each other.
  • ServSafe
    ServSafe Minimize Risk. Maximize Protection. For over 40 years, ServSafe® training programs have delivered the knowledge, leadership and protection that have earned the trust and confidence of business leaders everywhere.

National Restaurant Association - Big data: Get insights on what it means for restaurants

Skip to navigation Skip to content

News & Research

Email Print
News RSS

Big data: Get insights on what it means for restaurants

Big data: You hear the term a lot. But what does it mean for your restaurant?

The National Restaurant Association’s new white paper, “Big Data and Restaurants: Something to Chew On,” offers a snapshot of what big data is, how restaurants use it, and how you can get started.

Using case studies and checklists, the paper looks at the heavy volume of data coming into a restaurant, including the data restaurants generate internally through POS systems and data flowing from outside the restaurant, such as through social media.

Restaurants are working to meld internal and external data to get more efficient, enhance the dining experience, reduce costs, and maximize their marketing ROI, the case studies show. The paper also outlines four steps restaurants should follow to protect the privacy of guest data.

“Our research shows that technology use is increasing in restaurants,” said Phil Kafarakis, chief innovation officer for the National Restaurant Association. “Innovation will be critical to restaurant success, and we’re making sure our members have the tools needed to navigate new technology.”

The NRA worked with Heartland, GuestMetrics, Altametrics and Fishbowl to develop the white paper.

Download a free copy of “Big Data and Restaurants: Something to Chew On.”

Conserve RSS Healthcare RSS Conserve RSS

▲ Back to Top

New report

Spot Ad right

We're glad you're here!®

® 2012-2017 National Restaurant Association. All rights reserved.

2055 L St. NW, Suite 700, Washington, DC 20036
(202) 331-5900 | (800) 424-5156