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National Restaurant Association - Call to chefs: Compete in the Kids Recipe Challenge

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Call to chefs: Compete in the Kids Recipe Challenge

The National Restaurant Association is accepting entries for the second annual Kids LiveWell Recipe Challenge until Jan. 15, 2014. The competition is open to chefs and restaurateurs who provide healthful menu items for children.

Finalists will be announced this spring and the winners will be honored at NRA Show 2014 in Chicago in May. Chefs interested in showcasing their healthful kids’ menu options can apply here.

The competition, which was created by the NRA in partnership with McCormick for Chefs, the food-away-from-home division of McCormick & Company, and nutrition consultant Healthy Dining Inc., follows the criteria developed for the Association’s Kids LiveWell initiative. To qualify, recipes must consist of 600 or less calories and include ingredients such as low-fat dairy, fruits, vegetables, lean protein and whole grains.

The contest takes an “industry-tested, kid-approved” approach with recipes judged by a panel of industry professionals that selects finalists in four categories. The finalists then compete in a cook-off event at McCormick’s flagship World of Flavors store in Baltimore’s Inner Harbor, which is judged by 30 kids who choose the winners based on the recipes’ flavor and taste.

Celebrity chef Judson Allen, a judge for last year’s inaugural Kids LiveWell Recipe Challenge, has said the contest is a great way for chefs to get involved in providing better menu options for children.

“What better than to get involved with the NRA and McCormick, two powerhouses that … are fighting the child obesity epidemic by providing healthier foods with flavor for kids," he asked. "What the NRA and McCormick are doing ... – hitting this issue at the root level with kids, parents and families – is what it’s all about: getting kids to think differently about [eating] healthy foods.”
 

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