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National Restaurant Association - Creating custom websites a business-savvy move, NRA says

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Creating custom websites a business-savvy move, NRA says

As technology changes the way restaurateurs do business, nearly 500 operators nationwide have signed up to participate in an online-services package the National Restaurant Association launched in partnership with digital media company Mopro.

Mopro’s services for NRA members include 12 bundled offerings for $199 a month. Restaurateurs can use the service to:
build customized websites, and
create online ordering systems

Additionally, the Mopro package includes:
high-definition video and photography for restaurant websites, and
a dashboard to track social-media results and an online store

Typically, the package’s offerings would cost restaurant operators between $10,000 and $15,000 and require the use of multiple providers.

“As customers increasingly turn to the Internet for their dining decisions, restaurants need to stay ahead of the digital curve,” said Scott DeFife, the NRA’s executive vice president of policy and government affairs. “Our online web portal provides a one-stop shop for restaurant operators looking to build out their businesses and provide tech-savvy consumers with the ultimate mobile-to-table experience.”

Cary Levine, Mopro’s founder and CEO, said the package can help operators better market themselves and take an active role in monitoring and participating in online conversations about their establishments.

“We empower restaurateurs by letting them tell their own stories, beautifully and affordably, with a comprehensive digital package that has everything they need to thrive online today,” he said.

Since the official unveiling of the partnership in May, 16 state restaurant associations: Alabama, California, Colorado, Georgia, Illinois, Kansas, Louisiana, Massachusetts, Mississippi, Montana, New York, South Carolina, Texas, Utah, Virginia, Washington and Wisconsin have partnered with Mopro and begun offering their members the discounted rate on the service.

Participating restaurants say the service is having an impact.

“Here at Sullivan’s, we definitely have seen increased web and foot traffic since our new website with Mopro went live this fall,” said Nick Kline, kitchen manager at Sullivan’s restaurant, in Wauseon, Ohio. “Our guests compliment the modern and easy-to-navigate look and design,” he said.

The restaurant has also taken advantage of Mopro’s social media tools. “The social media dashboard is very simple to use,” he said, and the company can schedule its social-media posts easily and quickly.

“The Mopro design team has helped us tell our story not only to our community, but also to our future first-time guests,” he added.

Headquartered in Costa Mesa, Calif., Mopro works with restaurateurs in all segments — from quickservice to fine dining — to transform their digital presence with HTML5 websites, custom high-definition documentary videos and photography, mobile-compatible websites, social media synchronization, built-in online ordering system, and one dashboard tool to manage all of it.

“Restaurant customers crave technology,” said Michael Montagano, Mopro’s vice president of operations. “Our all-in-one digital media package provides an innovative and easy way for operators to boost their web presence and satisfy their customers’ needs.”

Recent NRA research released at the Association’s Restaurant Innovation Summit in October found that 63 percent of adults said they use restaurant-related technology options to select restaurants or peruse menu options, among other things. More than two in five of the respondents said they use smartphones to find restaurant locations and directions to those establishments, view menus or place orders on a computer. One in five said they order takeout/delivery or look up nutrition information on a smartphone or tablet.

For more information on Mopro or to sign up for the service, go here.

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