• NRA
    NRA We Serve America's Restaurants Representing nearly 500,000 restaurant businesses, we advocate for restaurant and foodservice industry interests and provide tools and systems that help members of all sizes achieve success.
  • NRAEF
    NRAEF Building & Retaining Talent The NRAEF is focused on developing a stronger workforce and building the next generation of industry leaders through education, scholarships and community engagement.
  • NRA Show
    NRA Show May 20-23, 2017 As the international foodservice marketplace, the NRA Show provides unparalleled opportunities for buyers and sellers to come together, conduct business and learn from each other.
  • ServSafe
    ServSafe Minimize Risk. Maximize Protection. For over 40 years, ServSafe® training programs have delivered the knowledge, leadership and protection that have earned the trust and confidence of business leaders everywhere.

National Restaurant Association - Getting social about sustainability

Skip to navigation Skip to content

News & Research

Share:
Email Print
News RSS

Getting social about sustainability

Our research shows that 60 percent of consumers say they are likely to make a restaurant choice based on its eco-friendly practices, such as water conservation and recycling. That raises an important question: Are you communicating your restaurant’s sustainability efforts to customers?

It should be no secret that skillfully sharing your restaurant’s story can deepen your connection to customers. When they learn about what makes your brand tick – how it got its start, where you get menu inspiration, how you assembled a phenomenal team – they are more likely to feel like they “get” you and your food. As socially conscious millennials' collective buying power grows, it's important to consider how sustainability fits into your restaurant story. Today’s consumers wantsthe businesses they patronize to reflect their values.

Fortunately, digital media has made story telling easier than ever.  As you use social media to build a community of customers and communicate your menu offerings, try adding your sustainable practices into the content mix. You'll not only reap the potential cost savings from water, waste or energy efficiency but you'll also gain the positive public image and brand loyalty.   

Here are some hypothetical tweets or Facebook post ideas to get you started:

  • "We just changed out 34 house lamps with new LED efficient bulbs – will reduce energy output by nearly 75%!"
  • "By implementing a start-up/shut-down schedule, we’re saving nearly $300 a month which we’re pleased to pass on to you with an extra hour of happy hour on the last Friday of every month!"

Here's a real-world example: 

green-sage-(1).png

Other companies frequently share their sustainability efforts on social media including Asheville, N.C.-based Green Sage Café and the fastcasual chain Sweetgreen, which makes sustainability part of their food ethos.
 
For more ideas on sustainable practices in your restaurant, check out our easy six-step sustainability audit
Conserve RSS Healthcare RSS Conserve RSS

▲ Back to Top

New report

Spot Ad right

We're glad you're here!®

® 2012-2017 National Restaurant Association. All rights reserved.

2055 L St. NW, Suite 700, Washington, DC 20036
(202) 331-5900 | (800) 424-5156