• Home
    Home We Serve America's Restaurants Representing nearly 500,000 restaurant businesses, we advocate for restaurant and foodservice industry interests and provide tools and systems that help members of all sizes achieve success.
  • Foundation
    Foundation Building & Retaining Talent The NRAEF is focused on developing a stronger workforce and building the next generation of industry leaders through education, scholarships and community engagement.
  • Show 2018
    Show 2018 May 19-22, 2018 As the international foodservice marketplace, the National Restaurant Association Show provides unparalleled opportunities for buyers and sellers to come together, conduct business and learn from each other.
  • ServSafe
    ServSafe Minimize Risk. Maximize Protection. For over 40 years, ServSafe® training programs have delivered the knowledge, leadership and protection that have earned the trust and confidence of business leaders everywhere.

National Restaurant Association - Groupon-NRA offer best practices for daily deals success

Skip to navigation Skip to content

News & Research

Share:
Email Print
News RSS

Groupon-NRA offer best practices for daily deals success

Based on polling restaurant decision makers, including 152 who have participated in daily deal campaigns, and taking into consideration what prior research has shown, Groupon and the National Restaurant Association are providing restaurateurs with some of the top tactics for success with daily deal marketing campaigns.

Best practices for restaurateurs to help ensure daily deal success include:
• Prepare staff to focus on customer service, look for upsell opportunities and track offer redemption
• Schedule daily deal timing based on business needs and seasonality
• Estimate and understand the promotion’s impact on profitability
• Measure success by using free tools provided by daily deal company
• Encourage repeat visitors with a customer loyalty program

Results from the recent online survey commissioned by Groupon showed restaurateurs who had successful daily deal experiences stood out as experimental marketers that use a variety of different channels and tactics to drive customer acquisition and retention:
• 94 percent engage with customers via social media (vs. 75 percent of non-daily deal users)
• 77 percent have run more than one daily deal
• 73 percent connect with customers via email (vs. 59 percent of non-daily deal users)
• 79 percent monitor online review sites to see what others are saying about their business (vs. 68 percent of non-daily deal users)
• 71 percent have promoted their business with traditional newspaper and magazine ads (vs. 58 percent of non-daily deal users)
 

Conserve RSS Healthcare RSS Conserve RSS

▲ Back to Top

We're glad you're here!®

® 2012-2017 National Restaurant Association. All rights reserved.

2055 L St. NW, Suite 700, Washington, DC 20036
(202) 331-5900 | (800) 424-5156