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National Restaurant Association - Mother's Day = restaurant meals for half of Americans

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Mother's Day = restaurant meals for half of Americans

As the most popular holiday of the year to dine out, Mother’s Day will entice nearly half of Americans to dine out or order restaurant takeout or delivery on May 10. New research from the National Restaurant Association also shows dinner as the most popular meal period to dine out, and that six in 10 consumers who plan to celebrate the occasion by dining out will do so at a relaxed, casual dining restaurant. [click on infographic to enlarge]

“With one million restaurant and foodservice locations across the United States, consumers have myriad options this Mother’s Day,” said Hudson Riehle, senior vice president of research for the National Restaurant Association.

“Whether consumers pick mom’s preferred buffet breakfast or her favorite fine-dining dinner, America’s restaurants are stepping up to the plate to help families celebrate the special occasion. And while a majority of consumers make their Mother’s Day meal plans less than a month out, nearly one in five has been planning their celebratory meals for more than one month,” Riehle said.

According to the National Restaurant Association’s survey, 38 percent of consumers plan to dine out on Mother’s Day, and 7 percent plan on getting restaurant takeout or delivery. In addition, the results show that plans differ depending on demographics:

  • Among families with children, 45 percent plan to dine out and 10 percent plan on getting takeout or delivery. Households with older children (over age 13) are the most likely to dine at a restaurant at 48 percent, while households with younger children (under age 13) are the most likely to order takeout or delivery at 13 percent.
  • When it comes to when consumers will have their Mother’s Day restaurant meals, 8 percent say they will opt for breakfast, 24 percent will choose brunch, 33 percent will select lunch, and 49 percent will dine out for dinner.  Brunch is more common among older consumers (31 percent of individuals 65 and older), while younger consumers are more likely to choose dinner (56 percent of 18- to 24-year-olds).*
  • Among households with children, 51 percent plan to dine out at dinner time, 38 percent will go to restaurants for lunch, and 23 percent will choose brunch.
  • In addition, the new research shows that 62 percent of consumers who plan to have a celebratory restaurant meal on Mother’s Day said they will select a casual dining restaurant, 25 percent will opt for fine dining, 15 percent will choose a buffet-style restaurant, 8 percent say they plan to go to a fast casual restaurant, and 2 percent will opt for traditional quickservice.
  • Older consumers are more likely to choose a fine dining restaurant (41 percent of those 65 and older), while younger consumers are more likely to visit a buffet (22 percent of those 18-24). Households with children are also more likely to choose a buffet (22 percent).
  • This year, 83 percent of those who plan to celebrate Mother’s Day at a restaurant made their plans to do so less than one month ahead of time. However, 17 percent made their plans well in advance, longer than one month prior.
  • The biggest planners were consumers age 35-44, 27 percent of whom have had their plans made for longer than a month. Consumers age 45-55 had the highest likelihood of planning for less than one month at 86 percent. Among families with children, 80 percent planned for less than one month, while 20 percent set their plans more than one month in advance.
  • Among consumers who plan on ordering restaurant takeout or delivery for their Mother’s Day meal, 53 percent plan to do so for dinner, and 43 percent plan on doing it for lunch. 

Note: Numbers may add up to more than 100 percent because some consumers plan to dine out or order restaurant takeout or delivery more than once on Mother’s Day.

The online survey of 1,009 adults was conducted April 27-29, 2015, by ORC International on behalf of the National Restaurant Association, asking respondents about their dining plans for Mother’s Day. 

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