• Home
    Home We Serve America's Restaurants Representing nearly 500,000 restaurant businesses, we advocate for restaurant and foodservice industry interests and provide tools and systems that help members of all sizes achieve success.
  • Foundation
    Foundation Building & Retaining Talent The NRAEF is focused on developing a stronger workforce and building the next generation of industry leaders through education, scholarships and community engagement.
  • Show 2018
    Show 2018 May 19-22, 2018 As the international foodservice marketplace, the National Restaurant Association Show provides unparalleled opportunities for buyers and sellers to come together, conduct business and learn from each other.
  • ServSafe
    ServSafe Minimize Risk. Maximize Protection. For over 40 years, ServSafe® training programs have delivered the knowledge, leadership and protection that have earned the trust and confidence of business leaders everywhere.

National Restaurant Association - How chefs can be successful

Skip to navigation Skip to content

News & Research

Email Print
News RSS

How chefs can be successful

Stay on top of trends, technology, and health and nutrition, NRA CEO Dawn Sweeney told the American Culinary Federation July 31. In addition to being creative, chefs have to share knowledge with their guests.

“It is often your work that makes or breaks an operation,” Sweeney said the ACF annual conference in Orlando. “You create ‘buzz’ on social media, bring in tourists, generate neighborhood loyalty, and express the very soul of your restaurant. Your knowledge of trends and available ingredients also can lead to a healthier population.”

Because consumers are increasingly knowledgeable about technology, restaurants must be more transparent, she said. Customers potentially know as much or more than professionals about food sourcing, genetic modification and ethnic influences.

“It’s difficult to keep up, but it’s disastrous to turn a blind eye.”

Sweeney encourage attendees to mentor the next generation of industry professionals. That will help to ensure their kitchens have most experienced crews working seamlessly as a team.

“You have the great responsibility to build those teams and educate and engage the people you employ.”

That responsibility goes well beyond the kitchen. Referencing recent NRA research, Sweeney said restaurants, which employ 14 million people, must add 2 million more jobs over the next 10 years to stay viable. Mentoring is one way to accomplish that goal.

She also encouraged community service.

“Be active in your restaurant, on your block, in your neighborhood and your city,” she said. “Serve as a role model for our entire industry. Behave with integrity, sound values and use your profile for the good of your community.”

Conserve RSS Healthcare RSS Conserve RSS

▲ Back to Top

New report

Spot Ad right

We're glad you're here!®

® 2012-2017 National Restaurant Association. All rights reserved.

2055 L St. NW, Suite 700, Washington, DC 20036
(202) 331-5900 | (800) 424-5156