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National Restaurant Association - McDonald’s serves up more nutrition information

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McDonald’s serves up more nutrition information

The National Restaurant Association is applauding McDonald's Corp.'s decision to begin providing caloric information on its menus systemwide as part of the quickservice chain's ongoing effort to further educate and help customers and employees make more healthful food choices.

The calorie counts will be posted on menu boards at all of McDonald's 14,000 U.S. stores starting next week.

"We applaud McDonald's decision to offer more nutritional information to its consumers and staff members," said Joan McGlockton, the NRA's vice president of industry affairs and food policy. "McDonald's new initiatives illustrate the restaurant industry's continued commitment to helping educate the public so they can make better, more informed dining choices."

Jan Fields, president of McDonald's USA, said the Oakbrook, Ill.-based company recognized consumers' increased demand for more nutritional information and, as a result, chose to act on it.

"At McDonald's, we recognize customers want to know more about the nutrition content of the food and beverages they order," she said. "As a company that has provided nutrition information for more than 30 years, we are pleased to add to the ways we make nutrition information available to our customers and employees."

In addition to providing more nutritional information, McDonald's also announced it is testing several new menu items that align with the U.S. Department of Agriculture's 2010 Dietary Guidelines for Americans. Items in test include additional produce side options, an egg-white breakfast sandwich and a 350-calorie McWrap featuring fresh vegetables.

The chain further noted it is introducing a voluntary nutrition e-learning program this fall for employees at both company-owned and franchised stores. The program is expected to boost their knowledge of calories, nutrition and the chain's menu offerings, McDonald's said.

McDonald's, which just published its first nutrition report, said going forward it would continue to focus on three key nutrition commitments: children's well-being, nutritionally balanced menu choices and nutrition information and education.

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