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National Restaurant Association - More diners seek nutrition on menus

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More diners seek nutrition on menus

More Americans are committed to making healthful choices when dining out and restaurants are giving them what they want, new research from National Restaurant Association finds.

According to the NRA’s 2015 Restaurant Industry Forecast, about three-quarters of consumers said they are more likely to visit a restaurant that offers healthful options, indicating that such items are becoming a general expectation. Seven in 10 said they order more healthful options at restaurants compared to two years ago.

“Our research clearly shows that nutrition is becoming a strong, long-term trend for our industry and among consumers,” said Hudson Riehle, the NRA’s senior vice president of research. “As today’s consumers continue to develop more knowledge and sophistication about their food choices, restaurants are stepping up to the plate to deliver more of those options. More than eight in 10 adults say they have noticed more healthful options on restaurant menus in the last two years alone.”

Restaurant operators are aware of the increasing interest in healthful food options, the report indicates. More than eight in 10 said their guests now pay more attention to the nutrition content of food than they did two years ago.

More than half of restaurant operators reported featuring menu items identified as healthful on their menus, including 58 percent of family-dining operators. Roughly six in 10 restaurant operators say they offer healthful kids’ menu items, including 66 percent of fine-dining operators.

“Chefs and restaurateurs are increasingly offering healthful, flavorful items that consumers will want to eat,” said Joan McGlockton, the NRA’s vice president of food and industry relations. “Diners today are savvier about food and nutrition and are driving the demand for more choices. Restaurants continue to make progress in providing innovative options that are flavorful and nutritious, and popular with a growing number of diners.”

For additional information and to buy the 2015 Restaurant Industry Forecast, visit Restaurant.org/Forecast.

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