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National Restaurant Association - MyPlate celebrates first anniversary

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MyPlate celebrates first anniversary

Happy birthday to MyPlate, the new-generation food icon designed to help Americans build healthy plates at meal times.

The symbol, unveiled in June 2011, aims to help consumers make healthful food choices consistent with the 2010 Dietary Guidelines for Americans. The National Restaurant Association is a national strategic partner on MyPlate communications with the U.S. Department of Agriculture's Center for Nutrition Policy and Promotion.

As a partner, the NRA has been spreading key nutrition messages that correspond with the Dietary Guidelines. One example: Fill half your plate with fruit and vegetables.

MyPlate, simpler and more direct than the Food Pyramid, shows a plate with the five food groups that show proper proportions. According to CNPP, about 90 percent of nutrition professionals are familiar with MyPlate and use it to counsel clients.

"The National Restaurant Association is proud to support MyPlate," says registered dietitian Joy Dubost, the NRA's food and healthy living director. "In its first year, the icon has been a tremendously useful resource in helping consumers to make healthful food choices."

Dubost expects the restaurant industry to continue to proactively address healthful living challenges, through programs such as the NRA's Kids LiveWell initiative.

According to the Association's "2012 Restaurant Industry Forecast," the majority of consumers say they lean toward more healthful items when dining out. And 72 percent say they try to eat more healthfully at restaurants now than they did two years ago.

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