• Home
    Home We Serve America's Restaurants Representing nearly 500,000 restaurant businesses, we advocate for restaurant and foodservice industry interests and provide tools and systems that help members of all sizes achieve success.
  • Foundation
    Foundation Building & Retaining Talent The NRAEF is focused on developing a stronger workforce and building the next generation of industry leaders through education, scholarships and community engagement.
  • Show 2018
    Show 2018 May 19-22, 2018 As the international foodservice marketplace, the National Restaurant Association Show provides unparalleled opportunities for buyers and sellers to come together, conduct business and learn from each other.
  • ServSafe
    ServSafe Minimize Risk. Maximize Protection. For over 40 years, ServSafe® training programs have delivered the knowledge, leadership and protection that have earned the trust and confidence of business leaders everywhere.

National Restaurant Association - NRA marketing conference focuses on growing restaurants’ customer bases

Skip to navigation Skip to content

News & Research

Email Print
News RSS

NRA marketing conference focuses on growing restaurants’ customer bases

Demanding consumers seeking more choices and better quality items while spending and dining out less are big challenges, restaurateurs said during the National Restaurant Association's Marketing Executives Group fall conference in New Orleans.

The MEG conference, held Oct. 17-19, focused on the definition of value and the approaches marketers can take and implement in this challenging economy.

"Competition is overwhelming these days," said Bill Ruby, vice president of field marketing for the Spartanburg, S.C.-based Denny's family-dining chain. "Guests demand more value and are not willing to settle for anything less. But how do we define value?" he asked. "Is it product/menu value engineering, discounting, delivering spectacular service, creating loyalty programs that offer rewards, or all of the above?"

In a presentation on the importance of multicultural marketing, speaker Ola Mobolade, managing director of Firefly Milward and co-author of the book "Marketing to the New Majority", explained to attendees that different cultures share many of the same values and recognizing this can be significant when restaurateurs develop their marketing strategies.

Additionally, Brian Wheelis, head of Restaurant Solutions for Facebook, addressed the business challenges restaurants face every day, explaining how operators can organically grow their social media programs and, as a result, their fan bases. Along with Wheelis' presentation, a panel discussion on the power of daily deal sites and how to discern which programs are beneficial also was held.

The Marketing Executives Group meets twice a year. The next meeting will be held in May in Chicago, before the start of the 2013 NRA show.

Conserve RSS Healthcare RSS Conserve RSS

▲ Back to Top

We're glad you're here!®

® 2012-2017 National Restaurant Association. All rights reserved.

2055 L St. NW, Suite 700, Washington, DC 20036
(202) 331-5900 | (800) 424-5156