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National Restaurant Association - NRA research shows onsite barrel-aging as top drink menu trend for 2013

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NRA research shows onsite barrel-aging as top drink menu trend for 2013

The National Restaurant Association’s (NRA) inaugural “What’s Hot in 2013 - Alcohol” survey of nearly 200 professional bartenders – members of the United States Bartenders’ Guild (USBG) – shows that onsite barrel-aged drinks, food-liquor pairings, and culinary cocktails will be the hottest trends on restaurant drink menus. Already a strong trend on restaurant menus, local sourcing will also play a big role in mixology next year.

What's_Hot_Alcohol_logo.jpgThe top 10 drink menu trends for 2013 will be:
1. Onsite barrel-aged drinks
2. Food-liquor/cocktail pairings
3. Culinary cocktails (e.g. savory, fresh ingredients)
4. Micro-distilled/artisan liquor
5. Locally produced spirits
6. Locally sourced fruit/berries/produce
7. Beer sommeliers/Cicerones
8. Regional signature cocktails
9. Beer-based cocktails
10. Locally produced beer

Items that received the highest scores as waning trends (i.e. yesterday’s news) are: hard lemonade, non-alcoholic wine, “skinny” cocktails, dessert-flavored cocktails, white sangria, frozen cocktails, light beer, kosher wine, and boxed wine.

Items that received the highest scores as perennial favorites are: red wine, white wine, French wine, citrus fruit and olives as garnish, stouts, Scotch whisky, porters, and food-wine pairings.

Also included in the survey were questions about technology trends, attitudes toward culinary cocktails, and dining at the bar. Sixty-seven percent of the bartenders said that adding culinary cocktails to drink menus is a good way to build business, and 26 percent said culinary cocktails are fun to make because they let the bartender’s creativity shine.

Two out of five (40 percent) of the bartenders ranked social media marketing and loyalty programs as the hottest technology trend in 2013, followed by tablet computers, such as iPads (29 percent). Fourteen percent said smartphone apps will be the hottest tech trend.

In addition, more than half (51 percent) said they are seeing more guests dining at the bar rather than being seated at a table compared to two years ago; 36 percent said they have seen no change in the number of guests dining at the bar, and only 4 percent said that dining at the bar is less popular.

For complete What’s Hot in 2013 survey results, visit Restaurant.org/FoodTrends.

.What's Hot 2013 Word Cloud_Alcohol.jpg

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