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National Restaurant Association - NRA takes America Works Here campaign to conventions

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NRA takes America Works Here campaign to conventions

The National Restaurant Association is taking its "America Works Here" message to new audiences: the thousands of delegates attending the Sept. 4-6 Democratic National Convention in Charlotte, along with the thousands who attended last week's GOP convention in Tampa.

The NRA kicked off its latest promotion of statistics highlighting the restaurant industry's role in the national economy in a new ad, "Serving Our Communities, Feeding a Stronger Economy." The ad is being carried in high-profile newspapers during both conventions; an accompanying infographic with deeper data will run on multiple websites targeting policy-making audiences in the coming months.

About one in three Americans got their first job in the restaurant industry, and half of all adults have worked in the industry. Restaurant job growth this year is expected to outpace overall economic growth for the 13th consecutive year. With 12.9 million employees, the restaurant industry is the nation's second-largest private-sector employer.

The NRA's America Works Here campaign got its start in 2011, with regular installments highlighting the restaurant industry's contribution to the economy, communities and career opportunities.

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