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National Restaurant Association - National Restaurant Association, Georgia-Pacific Professional to collaborate on recycling best pract

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National Restaurant Association, Georgia-Pacific Professional to collaborate on recycling best practices

Sustainability is more than a trend - it's the new way of doing business in the restaurant industry. The National Restaurant Association announced Tuesday that it will work with Georgia-Pacific Professional to identify best practices in the areas of recycling and sustainability, both of which are key components of profitability for the restaurant industry.

“Georgia-Pacific Professional’s commitment to supporting our ‘Sustainability & Social Responsibility’ imperative is instrumental in advancing the goals of the National Restaurant Association and the industry at large,” said Dawn Sweeney, President and CEO of the National Restaurant Association and National Restaurant Association Educational Foundation.

Through an unrestricted research grant from Georgia-Pacific Professional, the Association will conduct an in-depth study of consumer perceptions related to restaurant operator recycling practices and the correlating effects on consumer traffic and restaurant sales.

The study will also examine current recycling practices of restaurant operators and provide a gap analysis between consumer recycling demand and current best practices of restaurant operators.

“Consumers are putting increasing demands on restaurants to be more active in managing their environmental impact, and restaurant owners have consistently shown that they want to meet this challenge while continuing to be cost competitive,” said John Mulcahy, vice president – strategy and category vision for Georgia-Pacific Professional.

The research is part of the new enterprise partnership between the Association, the National Restaurant Association Educational Foundation (NRAEF) and Georgia-Pacific. The partnership also includes Georgia-Pacific’s support for the NRAEF’s scholarship initiatives, the National Restaurant Association’s Restaurant Hotel-Motel Show 2011, May 21-24 in Chicago, and National Restaurant Association advocacy initiatives.

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