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National Restaurant Association - National Restaurant Association, LivingSocial partner on research

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National Restaurant Association, LivingSocial partner on research

The National Restaurant Association and LivingSocial today announced a new partnership through which both organizations will work to educate and inform restaurant operators on all available marketing channels to build restaurant brand awareness and increase sales.

The partnership’s focus will be on a major research project to study restaurant marketing efforts and consumer attitudes.

“We’re excited to be working with LivingSocial to better understand how restaurant operators can market themselves locally and nationwide,” said James Balda, Chief Marketing and Communications Officer of the National Restaurant Association.

As part of the research effort, LivingSocial has provided an unrestricted grant for the National Restaurant Association to conduct a study examining the effectiveness of a wide array of marketing channels for the restaurant industry. Insights gained from the survey will be used to create resources National Restaurant Association members can leverage when selecting the best marketing approach to help strengthen their business.

“Restaurants make up a large portion of LivingSocial’s merchant base and our mission is to help them attract and retain valuable new customers,” said Mandy Cole, Senior Vice President of Sales at LivingSocial. “We couldn’t be happier to work with the National Restaurant Association, and we look forward to applying the information shared through this relationship to better serve our merchants.”

Results of the joint research on restaurant marketing will be released at the 2012 National Restaurant Association Restaurant, Hotel-Motel Show in Chicago (May 5-8).

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