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National Restaurant Association - One-third of consumers received a restaurant gift card for the holidays

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One-third of consumers received a restaurant gift card for the holidays

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Gift cards are an important revenue source for restaurants, and consumers love to receive them. National Restaurant Association research shows that nearly one-third (32 percent) of Americans received a restaurant gift card during the holiday season last year.

Receiving a restaurant gift card was more prevalent among older adults, with 36 percent of 45-54-year olds saying they did; among 55-64-year-olds, 35 percent said they received a restaurant gift card last holiday season, as did 42 percent of those age 65+.

In comparison, 24 percent of 18-34-year olds and 33 percent of 35-44-year-olds received a restaurant gift card as a holiday gift. 

But, gift cards aren't only popular around the holidays. The National Restaurant Association will hold a webinar on how to expand gift card programs on Wednesday, March 16, at 2 p.m. ET. "Rev up revenue through gift card marketing" will feature experts from Heartland Payment Systems sharing tips on how to turn plastic into profit. The webinar is free and available to NRA members (you'll need your member number to register).

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