• Home
    Home We Serve America's Restaurants Representing nearly 500,000 restaurant businesses, we advocate for restaurant and foodservice industry interests and provide tools and systems that help members of all sizes achieve success.
  • Foundation
    Foundation Building & Retaining Talent The NRAEF is focused on developing a stronger workforce and building the next generation of industry leaders through education, scholarships and community engagement.
  • Show 2018
    Show 2018 May 19-22, 2018 As the international foodservice marketplace, the National Restaurant Association Show provides unparalleled opportunities for buyers and sellers to come together, conduct business and learn from each other.
  • ServSafe
    ServSafe Minimize Risk. Maximize Protection. For over 40 years, ServSafe® training programs have delivered the knowledge, leadership and protection that have earned the trust and confidence of business leaders everywhere.

National Restaurant Association - Online ordering guide can help drive web, mobile traffic

Skip to navigation Skip to content

News & Research

Share:
Email Print
News RSS

Online ordering guide can help drive web, mobile traffic

The National Restaurant Association has teamed up with mobile food ordering company EatStreet to release an educational guide that can help operators build out or improve their online ordering platforms.

The guide, “Online Ordering: A Recipe for Success,” offers insight into growing traffic and revenue through improved digital marketing tools. It will provide U.S. restaurateurs with best practices on using ordering and emerging technology trends to optimum advantage, said Phil Kafarakis, the NRA’s chief innovation and member advancement officer.

“Consumers increasingly rely on technology when choosing restaurants, so restaurateurs should be able to capitalize on that momentum by offering online menus that enhance the customer experience,” he said. “EatStreet is a company that is providing restaurants and their customers with the full mobile-to-table experience, and we are pleased to be able to work with them on this guide.”

Matt Howard, co-founder and CEO of Madison, Wis.-based EatStreet, said the company’s intent with the guide is to help operators better communicate with their customers and drive profitability through digital marketing and improved online ordering techniques.

“More than half of U.S. consumers say they’d likely use a smartphone or tablet to order takeout or delivery if restaurants offer them that option,” he said. “Operators should seize the opportunity to incorporate online ordering technology that will help take their businesses to the next level.”

According to the NRA’s 2014 Restaurant Industry Forecast, 43 percent of adults polled said they have used the Internet to place takeout and delivery orders. Another 59 percent said they visit restaurant websites and 58 percent indicate they’ve viewed a restaurant’s menu online.

In addition to issuing the guide, the NRA and EatStreet will hold a webinar May 7 to educate operators on improving their online ordering offerings. Interested restaurateurs can register here.

For more information on the state of the U.S. restaurant industry, download a copy of this year’s Restaurant Industry Forecast.

Conserve RSS Healthcare RSS Conserve RSS

▲ Back to Top

New report

Spot Ad right

We're glad you're here!®

® 2012-2017 National Restaurant Association. All rights reserved.

2055 L St. NW, Suite 700, Washington, DC 20036
(202) 331-5900 | (800) 424-5156