• Home
    Home We Serve America's Restaurants Representing nearly 500,000 restaurant businesses, we advocate for restaurant and foodservice industry interests and provide tools and systems that help members of all sizes achieve success.
  • Foundation
    Foundation Building & Retaining Talent The NRAEF is focused on developing a stronger workforce and building the next generation of industry leaders through education, scholarships and community engagement.
  • Show 2018
    Show 2018 May 19-22, 2018 As the international foodservice marketplace, the National Restaurant Association Show provides unparalleled opportunities for buyers and sellers to come together, conduct business and learn from each other.
  • ServSafe
    ServSafe Minimize Risk. Maximize Protection. For over 40 years, ServSafe® training programs have delivered the knowledge, leadership and protection that have earned the trust and confidence of business leaders everywhere.

National Restaurant Association - Operators say social media gets marketing message out

Skip to navigation Skip to content

News & Research

Share:
Email Print
News RSS

Operators say social media gets marketing message out

A majority of U.S. restaurant operators are embracing social media as the preferred method of consumer marketing, new research from the National Restaurant Association has found.

The national survey, conducted in partnership with online marketing firm LivingSocial, found that 69 percent of all operator respondents participated in social media to publicize their restaurants, while 58 percent advertised in coupon booklets, 56 percent utilized direct-to-consumer email, 53 percent advertised in their local newspapers and 45 percent placed ads on the Internet.

According to Hudson Riehle, senior vice president of the NRA's Research & Knowledge Group, the use of online marketing as a communications tool will continue to grow going forward, and restaurateurs recognize its importance in attracting more customers to their respective businesses.

"More operators are seeing online marketing's strong potential to grow both revenue and customers," Riehle said. "As more tech-savvy consumers rely on computers and mobile phones to help them make their dining and entertainment choices, social media is becoming the go-to source for quick-hit information. Restaurateurs recognize this and are looking to tap into the growing trend."

Among fullservice operators, 73 percent said they used social media to publicize their restaurants' specials and services, while 47 percent found coupon booklets useful, 64 percent utilized direct-to-consumer emails, 56 percent advertised in their local newspapers and 45 percent placed ads on the Internet.

For quickservice operators, the findings varied somewhat. Among operators polled, 62 percent said they used social media as their preferred method of marketing communications, but 69 percent stated they advertised their businesses in coupon booklets, 49 percent sent direct-to-consumer emails, 51 percent advertised in their local newspapers and 45 percent advertised on the Internet.

Conserve RSS Healthcare RSS Conserve RSS

▲ Back to Top

We're glad you're here!®

® 2012-2017 National Restaurant Association. All rights reserved.

2055 L St. NW, Suite 700, Washington, DC 20036
(202) 331-5900 | (800) 424-5156