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National Restaurant Association - Partnership forged to triple funds raised for No Kid Hungry campaign

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Partnership forged to triple funds raised for No Kid Hungry campaign

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The National Restaurant Association today announced that it is committing to work together with Share Our Strength® to triple the funds raised for Share Our Strength’s No Kid Hungry® campaign through 2013, raising an incremental $5 million to end childhood hunger in the United States.

“The restaurant industry has always been committed to fighting hunger and improving the well-being of our nation’s children,” said National Restaurant Association President and CEO Dawn Sweeney. “America's restaurants are cornerstones of local communities—more than nine out of 10 restaurants are actively involved in charitable causes, including the No Kid Hungry campaign.”

Through increased and targeted outreach to member restaurants, the National Restaurant Association intends to increase restaurant participation in the Dine Out For No Kid Hungry campaign, of which the Association has been a longtime supporter.

Every September, thousands of restaurants across the U.S. employ creative fundraising techniques to engage their employees and customers in the No Kid Hungry campaign. The program raised $2.4 million in 2011; the National Restaurant Association aims to help grow the program’s proceeds by $5 million by the end of 2013, tripling the total funds raised for the campaign.

“Restaurants and chefs have been the backbone of our organization since its founding in 1984, and the National Restaurant Association’s commitment to the No Kid Hungry campaign takes this partnership to new levels,” said Share Our Strength Co-Founder Debbie Shore. “Participating restaurants tell us that Dine Out For No Kid Hungry is good for their business as well as their community, and that it’s a cause their customers and employees understand and embrace. This is why we believe the program has such tremendous growth potential, and why the support of the National Restaurant Association and its members is so absolutely critical.”

“Dine Out For No Kid Hungry is a flexible program that can be customized for any restaurant, from national and regional multi-unit companies, to independently operated local restaurants, and franchised establishments,” added Sweeney. “The program offers participation options beyond just writing a check, or hosting a fundraising dinner. It gives every employee a part to play, and invites patrons to join in as well.”

A recent National Restaurant Association report highlights that the industry’s combined charitable contributions come close to $3 billion annually in resources, fundraising and in-kind services. Share Our Strength estimates that since its inception in 1984, restaurants and their chefs have helped raise nearly $100 million to help the organization make sure no child goes hungry.

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