• Home
    Home We Serve America's Restaurants Representing nearly 500,000 restaurant businesses, we advocate for restaurant and foodservice industry interests and provide tools and systems that help members of all sizes achieve success.
  • Foundation
    Foundation Building & Retaining Talent The NRAEF is focused on developing a stronger workforce and building the next generation of industry leaders through education, scholarships and community engagement.
  • Show 2018
    Show 2018 May 19-22, 2018 As the international foodservice marketplace, the National Restaurant Association Show provides unparalleled opportunities for buyers and sellers to come together, conduct business and learn from each other.
  • ServSafe
    ServSafe Minimize Risk. Maximize Protection. For over 40 years, ServSafe® training programs have delivered the knowledge, leadership and protection that have earned the trust and confidence of business leaders everywhere.

National Restaurant Association - Quality, convenience key to restaurant selection, research finds

Skip to navigation Skip to content

News & Research

Share:
Email Print
News RSS

Quality, convenience key to restaurant selection, research finds

Consumers say there are five key elements involved in choosing which quickservice or takeout restaurant to frequent, National Restaurant Association research finds.

According to the 2012 Restaurant Industry Forecast, customers ranked those five drivers as:

1.       Food quality

2.       Value received for price paid

3.       Length of time it takes

4.       Convenient service/delivery

5.       Convenient ordering options

Food quality topped the list among those polled, with 80 percent saying it was their prime motivator in frequenting a restaurant.

"With more than 1 million restaurants across the country, competition is more intense than ever before," said Hudson Riehle, senior vice president of the NRA's Research & Knowledge Group. "If consumers' last experience doesn't meet price-to-value expectations, they are quick to vote with their feet.

"In the end," he continued, "as this data demonstrates, food quality remains paramount. The typical consumer's palate is much more sophisticated, therefore expectations are higher than ever."

Value received for the price paid was popular with 74 percent of respondents and 71 percent said length of time was the prime factor in their decision-making process. Fifty-three percent of respondents said convenient delivery directly to their homes was most important and 40 percent craved convenient ordering options, such as online ordering via website, smartphone application or self-service customer-activated ordering terminal.

"There is a greater variety of cuisines that are being delivered now, but the big challenge for operators is to ensure that the food quality is not degraded by the transportation time," Riehle said.

Conserve RSS Healthcare RSS Conserve RSS

▲ Back to Top

We're glad you're here!®

® 2012-2017 National Restaurant Association. All rights reserved.

2055 L St. NW, Suite 700, Washington, DC 20036
(202) 331-5900 | (800) 424-5156