• Home
    Home We Serve America's Restaurants Representing nearly 500,000 restaurant businesses, we advocate for restaurant and foodservice industry interests and provide tools and systems that help members of all sizes achieve success.
  • Foundation
    Foundation Building & Retaining Talent The NRAEF is focused on developing a stronger workforce and building the next generation of industry leaders through education, scholarships and community engagement.
  • Show 2018
    Show 2018 May 19-22, 2018 As the international foodservice marketplace, the National Restaurant Association Show provides unparalleled opportunities for buyers and sellers to come together, conduct business and learn from each other.
  • ServSafe
    ServSafe Minimize Risk. Maximize Protection. For over 40 years, ServSafe® training programs have delivered the knowledge, leadership and protection that have earned the trust and confidence of business leaders everywhere.

National Restaurant Association - Study: service, value keys to restaurant choice

Skip to navigation Skip to content

News & Research

Email Print
News RSS

Study: service, value keys to restaurant choice

Good service, value and an enjoyable atmosphere are important factors in choosing a fullservice restaurant to dine at, National Restaurant Association research indicates.

According to the 2013 Restaurant Industry Forecast, 97 percent of adult consumers surveyed said good service was the No. 1 reason for selecting a restaurant, followed by 93 percent who cited enjoyable atmosphere and, again, 93 percent who indicated good value was important.

“The vast majority of consumers who were surveyed said good service, value and an enjoyable atmosphere are keys to fullservice restaurant selection,” said Hudson Riehle, senior vice president of the NRA’s Research & Knowledge Center. “As customers in today’s modest economic environment have become much more deliberative about where they spend their disposable income, it’s particularly important that fullservice operators consistently offer service that stands apart from the competition and remains top-of-mind with patrons when they decide their next restaurant visit.”

In addition to the top three attributes, the research found that other important choice factors included:

  • Favorite items are on the menu (90 percent).
  • Healthful menu options (76 percent).
  • Family or child friendly (68 percent).
  • Serves locally sourced foods (64 percent).
  • Offers takeout or delivery options (49 percent).
  • Provides food that hasn’t been tried before (48 percent).
  • Features organic or environmentally friendly foods (43 percent).


Conserve RSS Healthcare RSS Conserve RSS

▲ Back to Top

We're glad you're here!®

® 2012-2017 National Restaurant Association. All rights reserved.

2055 L St. NW, Suite 700, Washington, DC 20036
(202) 331-5900 | (800) 424-5156