• NRA
    NRA We Serve America's Restaurants Representing nearly 500,000 restaurant businesses, we advocate for restaurant and foodservice industry interests and provide tools and systems that help members of all sizes achieve success.
  • NRAEF
    NRAEF Building & Retaining Talent The NRAEF is focused on developing a stronger workforce and building the next generation of industry leaders through education, scholarships and community engagement.
  • NRA Show
    NRA Show May 17-22, 2018 As the international foodservice marketplace, the NRA Show provides unparalleled opportunities for buyers and sellers to come together, conduct business and learn from each other.
  • ServSafe
    ServSafe Minimize Risk. Maximize Protection. For over 40 years, ServSafe® training programs have delivered the knowledge, leadership and protection that have earned the trust and confidence of business leaders everywhere.

National Restaurant Association - Sustainability builds brand loyalty

Skip to navigation Skip to content

News & Research

Share:
Email Print
News RSS

Sustainability builds brand loyalty

Jim Hanna, Starbucks’ director of environmental affairs, says practicing sustainability is about more than just trying to reduce operating costs. It also helps companies recruit and retain the best employees and creates the customer loyalty that is essential to any brand’s success.

“Many operators ask why they should practice sustainability, but the business drivers are the same whether you’re a 17,000-unit restaurant company or a one-unit, independent store,” he notes. “Yes, it can reduce your operating costs, but it also helps ensure you’re aligning yourself with the values of your customers and employees. That’s how you build loyalty and recruit and retain the best people in the world to come and work for you.”

Conserve RSS Healthcare RSS Conserve RSS

▲ Back to Top

New report

Spot Ad right

We're glad you're here!®

® 2012-2017 National Restaurant Association. All rights reserved.

2055 L St. NW, Suite 700, Washington, DC 20036
(202) 331-5900 | (800) 424-5156