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National Restaurant Association - Survey: Moms want seafood, ethnic eats

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Survey: Moms want seafood, ethnic eats

New research from the National Restaurant Association shows that 35 percent of Americans plan to dine out on May 8, and roughly one in 10 will order restaurant takeout or delivery.

More than two in five Mother’s Day restaurant diners plan to celebrate the mothers in their lives over dinner, and seven in 10 say they’ll to go to a relaxed, casual-dining restaurant. In addition, 45 percent of those who plan to dine out on May 8 will bring children under the age of 18.  When it comes to what moms want to eat on their big day, one-quarter say they want seafood.

“Restaurants across the United States are gearing up for May 8, as Mother’s Day remains the most popular holiday on which to dine out,” said Hudson Riehle, senior vice president of research for the National Restaurant Association. “

“While the majority of Mother’s Day diners across age groups say they’ll pick a casual-dining restaurant for the occasion, nearly a third of millennials opt for a fine-dining establishment,” Riehle added.

According to the National Restaurant Association’s survey, 35 percent of consumers plan to dine out on Mother’s Day and 8 percent plan on getting restaurant takeout or delivery. Thirty-four percent will celebrate with a home-cooked meal, while 29 percent say they are not planning any special meals that day.

The survey also asked moms what they would like to eat on Mother’s Day. Twenty-six percent of mothers surveyed say they prefer seafood for their Mother’s Day meal, 18 percent say they want ethnic cuisine – such as Italian, Mexican, sushi or Mediterranean – 16 percent want steak, and 12 percent would like a variety of food from a buffet.

When it comes to when consumers will have their Mother’s Day restaurant meals, 13 percent say they will opt for breakfast, 26 percent will choose brunch, 31 percent will select lunch, and 46 percent will dine out for dinner.  Brunch is more common among older consumers – 40 percent of individuals 65 and older – while younger consumers are more likely to choose dinner (54 percent of 18-34-year-olds). *

As far as restaurant choices go, the new research shows that 69 percent of consumers who plan to have a celebratory restaurant meal on Mother’s Day said they will select a casual dining restaurant, 21 percent will opt for fine dining, and 13 percent will choose a buffet-style restaurant.

Millennials are more likely to choose fine dining (29 percent), while Baby Boomers are more likely to choose casual dining (74 percent). Households with children are more likely to choose a buffet-style restaurant (17 percent).

* Numbers may add up to more than 100 percent because some consumers plan to dine out or order restaurant takeout or delivery more than once on Mother’s Day.

The online survey of 1,023 adults was conducted April 28-May 1, 2016, by ORC International on behalf of the National Restaurant Association, asking respondents about their dining plans for Mother’s Day.

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