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National Restaurant Association - Video: What do consumers look for in a restaurant?

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Video: What do consumers look for in a restaurant?

Did you know that nine in 10 consumers say they enjoy going to restaurants? And that three out of four say dining out is a better use of their time than cooking and cleaning up?

National Restaurant Association research also shows that diners cite good value, good service and favorite menu items as top attributes when choosing a restaurant. They also factor in many other features into their decision matrix, including healthy menu items, locally sourced ingredients and technology options. 

The 2014 Restaurant Industry Forecast report is available as a comprehensive publication, as well as in six separate sections by topic under the common name Restaurant Industry 2014: Sales & Economic Forecast; Workforce Outlook & Trends; Tableservice Trends; Limited-Service Trends; Technology Trends; and Food & Menu Trends. As with all research publications, NRA members receive a substantial discount. Visit Restaurant.org/Forecast for details. 

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