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National Restaurant Association - Connect with customers on Small Business Saturday

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Connect with customers on Small Business Saturday

Gear up for the holiday shopping season by participating in Small Business Saturday.

Set for Nov. 30, the event encourages consumers to patronize local businesses that make up the hearts of their communities. Created in 2010 by American Express, Small Business Saturday aims to help small businesses prosper.

Non-retail businesses can participate by connecting with valued customers, according to the Small Business Administration's Caron Beesley. Beesley recently hosted an online discussion through the SBA website on holiday marketing ideas.

Here are a few ideas to get involved:

  • Reach out to your customers. Let them know you're participating in Small Business Saturday by telling them what’s new in your restaurant, Beesley says.
  • Give guests a reason to do business with you. Offer a time-limited special they can redeem after Small Business Saturday is over, she suggests.
  • Promote your participation on Facebook, Twitter and other social media. Get tips from Twitter to make your Tweets stand out. Use the hashtage #SmallBizSat.
  • Download free logos, banners, signage and marketing materials that you can customize. Molly Todd, owner of Christopher’s restaurant, Wayne, Pa., has special take-out bags for the occasion, according to the Main Line Times.
  • Partner with your peers. Get ideas from Dos Toros Taqueria in New York. “I’m going to reach out to my local coffee shop and pizza place and try to cross promote," owner Leo Kremer tells American Express Open Forum. "The more we can spread the word, the better.”


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