Research Reports Provide Business Insight
The NRA produces primary research on a range of topics and publishes several reports, including free reports, online resources and for-sale publications.
The NRA's research and analysis have a long-standing reputation of the highest credibility, neutrality and accuracy both inside and outside the industry, and is considered a leading authority on industry statistics, analysis and trends. Proceeds from research publications are applied to conducting additional industry research. NRA members receive a 50-percent or more discount on all for-sale publications in the online store.
Consumer Spending in Restaurants, 2014 Edition
An analysis of spending on food away from home by demographic groups. Last published in 2009, this report can help restaurant operators strategically plan menus, services and marketing programs to build and maintain sales. The report breaks down spending patterns by household income, age of household head, household size and composition, ethnicity, number of household earners and occupation. In addition, it breaks the information down by region, as well as Metropolitan Statistical Areas (MSAs) in each region.
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Restaurant Industry 2020: A Snapshot of the Future
A unique futuristic study of restaurant industry trends that offers a window to future operating trends and conditions. The report explores the evolution of consumer, workforce, and operating trends to help operators plan strategically for the future.
The NRA engaged a panel of industry leaders and experts to identify and analyze how industry challenges and opportunities will evolve into the future. Among the top 25 most likely developments in 2020 are:
Although new technologies will offer great benefits, successful operators will retain a personal touch element.
Healthy eating will continue to grow.
Convenience stores and grocery stores will continue to expand their foodservice offerings.
The restaurant industry workforce will be characterized by even higher levels of diversity.
Electronic pay-at-table and mobile payments will be commonplace.
In addition, Restaurant Industry 2020 includes details on consumer demographic trends in 2020, including age and ethnicity, that will shape how restaurant menus and marketing will evolve. The report also covers how the labor pool will change in the next several years, indicating changes to recruitment and retention trends.
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