Mobile commerce is a game-changer for the customer experience in restaurants and foodservice establishments, and it stands ready to emerge as possibly the most significant payment innovation in more than 60 years. Restaurateurs, many of whom pay significant fees to accept other forms of electronic payment, are ready to embrace any technology that provides guests with transparent, secure, efficient, less costly payment options.
While both restaurants and their guests will benefit from the increased convenience and price competition that mobile commerce can bring, the emergence of mobile commerce options also brings challenging policy issues to a head. Those include privacy and security, technology integration, and the cost of technology to accept the payments. It’s critical that the restaurant industry, which will be on the front lines of customer experience with commerce, have a role in policy discussions surrounding all aspects of this new technology, including mobile payments.
Read “Mobile Commerce in the Restaurant Industry,” the National Restaurant Association’s report on issues related to mobile payments.