Designed by restaurants for restaurants like yours. The new TakeCharge program is designed to help improve your efficiency and generate more revenue with programs such as gift cards.

Simple. Fair. Customized. That's right, when you TakeCharge, you take on payment processing that is:

Simple
Our rate program is easy to understand and read

Fair
What's more, our "what-you-see-is-what-you-get" low rate structure eliminates hidden fees

Customized
Restaurant owners just like yourself helped create TakeCharge to make sure it meets your needs today and tomorrow

Call 1-800-617-6285 or email takecharge@firstdata.com for more information today.

TakeCharge services include:

• Credit card processing for all major card types
•PIN-secured and signature-based debit acceptance through leading networks like the STAR® Network
•The First Data Gift Card program
•TeleCheck Electronic Check Acceptance® (ECA®) and verification services
• PCI DSS program - to help with data security

Merchant Processing
The National Restaurant Association, through its national purchasing power and industry knowledge, joined with First Data to create the TakeCharge program. First Data, through its bank alliances, can now offer restaurateurs exclusive low rates for merchant processing for all major card types. First Data's commitment to continuous innovation helps businesses safely and efficiently accept payment at point-of-sale, by telephone, via mail order and over the Internet, with solutions that are flexible and customizable to the needs of each business.

Debit Solutions including the STAR® Network
First Data provides a wide variety of debit solutions that give you and your customers more options and added benefits:

• ATM/debit is the fastest growing payment type and accounts for over half of all growth in electronic payments¹
• PIN-secured debit is the most cost-effective form of debit, making checkout faster and easier, while offering the popular cash-back option
• Signature-based debit works much like credit cards at the point-of-sale and can be easily added to merchants currently accepting credit cards
• As the nation's leading PIN-secured debit network, the STAR Network provides customers with account access at over 260,000 ATMS and over one-million retail locations

TakeCharge Gift Card Program
Establish or reinforce your brand name recognition by literally creating a "billboard in the wallet." The TakeCharge Gift Card Program will not only help promote your restaurants, but implementing a gift card program can help build a new revenue stream while it enhances your cash flow. Reloadable gift cards encourage repeat visits from your customers and helps minimize fraud and losses associated with paper gift certificates.

Gift Card Facts:

• 2 out of 3 gift card users spend MORE than the value of the card²
• 64% of the adult population in the United States, an estimated 139 million people, said they purchased and/or received a gift card in the previous 12 months - up from 36% in a 2001 survey
• The gift card market continues to grow - sales doubled between 2002 and 2003, hitting $40 Billion in the United States in 2003

Take advantage of this growing revenue-building opportunity and special rates developed specifically for restaurateurs with the TakeCharge Gift Card Program.

Check Services
Accepting checks is now easier and more secure with the TeleCheck® Check Verification Service and the TeleCheck Electronic Check Acceptance® (ECA®) Service.

Call 1-800-617-6285 or email takecharge@firstdata.com to sign up or to obtain more information.