Now is the time to plan for your business future. A fail-safe way to ensure maximum ROI is to attend the most comprehensive restaurant and hospitality industry trade show in the country – the NRA Show, which is set for May 21 through 24 at Chicago’s McCormick Place.
Attendee registration for the 2011 National Restaurant Association Restaurant, Hotel-Motel Show has launched, and a $30 “early-bird” special is available online until Dec.1. For managers and operators of beverage alcohol programs, early registration pricing also is available for the International Wine, Spirits & Beer Event. IWSB is the only beverage alcohol event focused exclusively on growing restaurant and hospitality bar programs. It takes place in conjunction with the NRA Show May 22 and 23.
Members of the National Restaurant Association receive free access to the NRA Show when registering at any time. We also offer an NRA member-only registration rate of $55 for IWSB.
“NRA Show 2011 will provide more opportunities and business leads than any other industry event, and registering now gives you access to all four days of world-class events, education sessions and a bustling exhibit floor for only $30,” said David Gilbert, chief operating officer of the National Restaurant Association.
After the early-bird discounts expire, registration fees increase. Between Dec. 2, 2010, and April 15, 2011, NRA Show registration is $45 and IWSB registration is $100. After April 15, registration fees increase to $90 for the NRA Show and $145 for IWSB.
Building on this year’s success, next year’s event promises to deliver more business solutions than ever. NRA Show 2010 saw an 11.2 percent increase in registered attendees and attracted tens of thousands of foodservice and hospitality professionals from all states and 100-plus countries. It is the premier venue to find new products and services, build relationships and network, learn from experts and peers, as well as explore the latest trends in food and beverage, equipment, training and cooking techniques.
IWSB 2010 represented hundreds of brands and labels from the world’s best vintners, distillers and brewers, and it boasted more than 3,000 qualified registrants, a 24 percent increase over 2009.
To register online, visit www.restaurant.org/show and www.winespiritsbeer.org.




