The latest episode of the National Restaurant Association's podcast series highlights cause marketing and community service just in time for the holiday season. While charitable giving is a year-round activity, the Association is also seeking applicants for its Restaurant Industry Awards this December.
Host Blair Chancey, editorial director of Food News Media, speaks with the National Restaurant Association’s Senior Director of Community Relations Alyssa Prince, about how cause marketing can help boost business and attract service-minded consumers. The discussion also centers around the Association's 2012 Restaurant Industry Awards program - the Restaurant Neighbor Award and Faces of Diversity awards.
Listen to and download the podcasts through iTunes.
The podcast is the fifth installment of the “Big Picture Management” series, presented by the National Restaurant Association and Food News Media – publisher of QSR and Restaurant Management magazines.
The first episode, tackled sustainability, the Association's Conserve: Solutions for Sustainability initiative, and how restaurant operators can boost their bottom lines by ramping up their environmental efforts.
The second episode highlights food and healthy living issues, including the Association's Kids LiveWell program.
The third installment focused on National Food Safety Education Month and how to work with health inspectors.
The fourth episode in the series was a discussion around restaurant industry employment and career opportunities, including the ProStart program.