Understanding Your Customer Base

Learn how demographic trends, consumer food-and-beverage preferences, tourism and other factors will shape the restaurant market in 2009.
Read the 2009 Restaurant Industry Forecast.

The typical American household spent an average of $2,434 on food away from home in 2004, according to the National Restaurant Association's Restaurant Spending report.
Buy the Restaurant Spending report.

The NRA's annual reports on trends in the quickservice and tableservice segments of the restaurant industry include some research results regarding consumers' attitudes and expectations.
• Quickservice Restaurant Trends — 2007
• Tableservice Restaurant Trends — 2007